Magento Enterprise Edition Customer Story
BookPal
With its customer-friendly features, the BookPal commerce site helps to drive rapid business growth.
Magento Enterprise Edition Customer Story
BookPal
With its customer-friendly features, the BookPal commerce site helps to drive rapid business growth.
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BookPal company profile

BookPal, a 2014 Webby Award Honoree, is a Southern California–based book seller for schools, businesses, non profits and government entities. BookPal caters to the unique needs of corporate and educational accounts with simple and efficient quantity pricing, ordering and delivery, and customization services. With a catalog of more than 3 million titles, the company sells books and e-books to organizations throughout the United States. 


BookPal Makes Bulk Book Buying Seamless and Simple
40% Boost in Conversion Rates
19% Rise in AOV in 90 Days
15% Bounce Rate Decrease
  • The company has grown site traffic, improved conversion rates online, and increased offline sales. Overall, order volume is up 211% in just under three years.

Seeking Business Growth Through a Better B2B Shopping Experience

School and Business Buyers Need a Consumer-Like Experience in a Functionality-Rich Site

While BookPal sells to schools and businesses, its customers are individual consumers: They want easy product discovery, one-click shopping, and a great design. BookPal initially launched its business with a Volusion-based site that lacked the flexibility to support future growth. For example, customers could not see the final cost of bulk orders, with volume discounts that vary by title, until checkout. The company wanted a functionality-rich B2B site that also aligned with B2C best practices.

“B2B sellers have to service customers the way they want to be served. Magento’s flexibility enabled us to incorporate the key elements of our customers’ purchase process into our website.”
Tony DiCostanzo
President, BookPal

User-Friendly, Feature-Rich Site Generates Rapid Business Growth

BookPal was attracted to Magento because of its flexibility and extensive partner ecosystem. Working with a Magento Gold Solution Partner, Gorilla Group, BookPal created a site that delivered on its vision of customer-friendly features and attractive design.

Key features of the BookPal site include:

  • One-click access to relevant content for key customer segments from the home page
  • Personalized search using data from past purchases and product popularity
  • Product pages with interactive tables highlighting per-unit costs and discounts according to the order size range entered by the buyer
  • Customization of product information provided by publishers to facilitate SEO
  • Simplified multi-SKU ordering and reorders
  • Price match requests
  • Order flow integration with Salesforce.com using the eCS CloudGento Magento Extension. Salesforce also acts as a product information manager. BookPal account managers can view products, track customer orders, and push product updates into Magento
  • Customized quote pages generated within Magento

In the first 90 days after the site went live in April 2013:

  • Conversion rates increased by 40%
  • Average order values increased by 19%
  • Bounce rates dropped by 15%

Since this time, the company has grown site traffic, improved conversion rates online, and increased offline sales. Overall, order volume is up 211% in just under three years. 

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Gorilla Group
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