SOL Lingerie company profile
Founded in 1997 by sisters Cindy Johnson and Jeanie Peterson, Denver-based SOL Lingerie sells luxury lingerie and accessories.
Mobile and tablet devices accounted for 48% of all site traffic in November and December 2015, and 27% of all eCommerce conversions
SOL Wanted a Site that Reflected their Brand Vision and Offered Their Unique In-Store Experience Online
Sisters Jeanie and Cindy have been profitably running SOL Lingerie for 18 years. They saw an opportunity to grow their business and rebrand the online experience. SOL was using Magento Open Source (formerly Magento Community Edition), but wanted a more comprehensive platform that didn’t have limitations, one that could scale to support future growth of their online business, and allow significant levels of personalization and social media integration to help deliver their unique online experience. They chose Magento Commerce.
Leveraging Magento Commerce's Out-of-the-Box Features and Functionality
The architecture, performance and scalability of Magento Commerce allowed SOL to hit the ground running, handle the increased traffic and number of SKUs, and positioned them to be more significant eCommerce player in their industry. By leveraging the out-of-box responsive design theme, they improved conversions on mobile devices as well as Google search rankings. In fact, mobile and tablet devices accounted for 48% of all site traffic in November and December 2015, and 27% of all eCommerce conversions.
The company was able to take advantage of the extensive ecosystem of solutions available for Magento Commerce to deliver exactly the experiences their customers want. Everything from integration with their POS system, to appointment scheduling and visual order history was available through partner-developed extensions. They leveraged the native Magento CMS capabilities to manage rich content that would normally be in a non-eCommerce platform like Drupal for their Designer Landing Pages, The SOL Story, and Meet the Fitters Biographies. This, plus the new Admin UX, made it easier for them to manage all their content, as well as customer and order information, which is a big advantage for a company of 25 employees.
Rapid growth, significant cost efficiencies, and productivity enhancements
The completely redesigned site went live on October 14, 2015—taking only 90 days from start to finish. Online revenue, including mobile, grew approximately 104% during the first six week period, with mobile devices representing 60% of the total online revenue (more than double the industry average of about 27%). SOL has never experienced this type of rapid sales growth in its 18-year history. With the help of Guidance Solutions, Inc., SOL expects to gain significant cost efficiencies and productivity enhancements with upcoming Magento Commerce 2.x releases based on their early experience and learnings with Magento Commerce.