Magento Gives Charlotte Tilbury a Make-Over

What They Needed

Charlotte Tilbury needed a platform with beauty…and brains.

As the world’s number-one makeup artist with a career spanning over 20 years, Charlotte Tilbury was ready to launch her own line of designer cosmetics. She needed a responsive site that reflected her style and offered a beautiful, mobile-optimized experience. it was important that the new site have easy bundling tools for a variety of shop-the-look options. But that’s not all. Charlotte Tilbury also needed powerful content marketing capabilities and multi-site/multi-store functionality including search, email, wish list, reviews, gift cards, and full page caching.

In a short amount of time, our small team has achieved huge successes in partnership with Space48 and Magento, without wasted time or effort.

Rachel Jones

Head of eCommerce, Charlotte Tilbury

What Magento Did

With the right tools, you can turn heads.

Charlotte Tilbury partnered with Solution Partner Space48. The Space48 team collaborated closely with the Charlotte Tilbury branding team to deliver a responsive site that met their requirements, using Magento Enterprise Edition. Linking into the company’s Brightpearl ERP, the build made the most of the core features of Magento Enterprise Edition. Animations and video tutorials for every product and look were integrated to help showcase the brand’s sophisticated products. Added integrations with SLI for search, dotmailer for email, and Ometria for marketing helped increase the site’s experience. 

Success

Perfect for every occasion.

The new Charlotte Tilbury site was completed in just four months. It was ready for the launch of her cosmetic line at London’s famous store, Selfridges, in September 2013. The site handled the peak traffic of the high-profile launch with ease, and has delivered fabulous year-on-year results. The UK success even encouraged the company to expand to the US in September 2014 and to launch in Canada in June 2015.