How Show Me Your Mumu Increased Revenue 700% with Magento

The LA fashion brand was ready to grow.

Based in Los Angeles, Show Me Your Mumu (SMYM) is a fashion and apparel retailer for young women. It was launched by fashion entrepreneurs Cologne Schmidt and Cammy Hebert, and was recently described by a top fashion blog as “so effortlessly chic and literally perf[ect] for work, a hot date, and/or Coachella.” With sales and popularity growing, in 2014, the SMYM team realized they needed to re-design their Wordpress site. They joined up with the Magento Solution Partner, Guidance, to improve the overall shopping experience and create unique customer experiences. What did they need? To drive higher conversions and accelerate growth, of course.


Magento Commerce provided the flexibility and customization we needed to significantly improve our online sales. We could not have achieved such amazing results without the expertise of our Magento solution partner, Guidance.

Luis Hoffer

VP of eCommerce, SMYM

Robust on the inside, beautiful on the outside.

SMYM chose Magento Commerce (formerly Magento Enterprise Edition), which was a great fit due to its level of flexibility and customization. The Guidance team successfully integrated their email service and site search using Magento extensions with Bronto and Celebros, to send dynamic offers to SMYM customers’ inboxes. They also integrated uRapid flow for mass export/import, Amasty for out-of-stock notifications, and a host of other extensions from the Magento Marketplace to completely customize the SMYM back-end. A homepage desktop and mobile re-design gave the site a dramatic make-over, and helped to better connect the brand with its customers. Finally, Guidance re-configured and enhanced the hosting infrastructure to accommodate large flash sales on the site. Now SMYM can offer their designer rompers, denim shorts, and floral dresses at a discounted price, and throttle up or throttle down servers whenever site traffic spikes (like the week before Coachella).

Phenomenal customer growth.

As a direct result of the project, SMYM grew its online revenue a whopping 700 percent in 2016 compared to 2014. They also increased conversion almost 85 percent over two years. Their customers’ average order value (AOV) also increased, making 2016 a successful year.

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