Seamless Sign-In Across Devices
What if your users don't need to see the login page, they don't need to remember passwords or even don't type anything to login into your store? For sure it would be a game-changer in the user experience.
You can now automatically log the user in without them noticing it.
From a user point of view, the login process can be complicated, and it's even more complex when there are multiple ways to authenticate: login/password or using a social provider (Google, Facebook, Apple, etc.). For instance, some users enter their Google credentials in the Username/Password form instead of clicking the Google button, or some users don't remember which provider they have used to create their account or even know if they had created an account months ago.
To help users, major web browsers allow saving credentials and auto-fill forms. This allows users to quickly log into the website. This is great, but this doesn't work with social providers, and you still need to navigate to the login page. Thanks to the new Credential Management API, Rafael created the Credential Management extension and you can go further. Indeed, the browser knows your credentials, so why not automatically log in as soon as you add a product to the cart or access the checkout page without ever navigating to the login page or asking for a password? To be clear, users may see the login page only the first time. Then, they can log in without typing their credentials and without navigating to the login page.
About the Innovator
This innovation was submitted to us by Rafael Corrêa Gomes, IT director at Le Site, a Magento Solution Partner and full-service digital agency. Rafael is a Magento Master 2018, 2x Innovation Lab winner, Magento Meetup São Paulo organizer, and Top 50 Contributors 2017, 2018 and 2019. Passionate about ecommerce solutions and open source technologies, he has been leading teams, sharing knowledge and working across different countries for more than 10 years.
Check out these other innovations and be inspired. Magento provides limitless possibilities for customizing your online store.