World’s First Pop Up Mall Empowers Consumers to Buy or Share In-Store, Online, and Via Mobile With Commerce Platform
April 8, 2014 - London, United Kingdom – Magento and PayPal, both eBay Inc. companies, have announced a partnership with BOXPARK, the world’s first pop up mall, for a revolutionary digital concept to offer a seamless omnichannel commerce experience for retailers and consumers. BOXPARK MARKET PLACE expands on the existing Shoreditch pop up mall to include an integrated iPad POS system, online market place for brands, and mobile application enabling retailers to engage consumers across multiple points and increase BOXPARK inventory to online and mobile audiences via a Magento-powered storefront. PayPal will power the initiative’s transactions through cashless transactions, both online and offline, for BOXPARK customers.
“BOXPARK MARKET PLACE is a revolutionary concept. Omnichannel solutions have been rolled out on High Street, but until now small independent retailers have been unable to offer costly omnichannel solutions,” said Roger Wade, CEO BOXPARK. “BOXPARK MARKET PLACE allows small independents to have a sophisticated omnichannel solution with little or no set up costs. They just need an iPad or tablet and they are up and running.”
“PayPal and BOXPARK are leveling the playing field for independent retailers, giving them the chance to compete and win,” said Narik Patel, director of mobile merchant services PayPal UK. “We’re enabling seamless, secure payments for BOXPARK retailers across all their sales channels – web, mobile and in-store.”
“BOXPARK MARKETPLACE is a fantastic example of how merchants are innovating using Magento’s flexible and open commerce platform,” said Tobias Hartmann, interim president of eBay Enterprise. “We are excited to partner with BOXPARK and PayPal to offer a complete omnichannel experience for new and growing brands both at Shoreditch and on BOXPARK MARKETPLACE.”
BOXPARK is currently offering retailers a 20% commission only fee structure that includes:
- 300 sq. ft. BOXPARK SHOREDITCH storefront
- £25,000 shopfit
- Ecommerce store on BOXPARK MARKET PLACE
- POS system
- Consumer app with scan to share or buy
- 100k digital database
- Event space
BOXPARK Shoreditch is a retail revolution - carefully situated in the heart of East London’s fashion and art district, two floors of sixty shipping containers began as the World’s First Pop Up mall. Bursting with innovative designers, authentic food shops and talented artists and performers, BOXPARK Shoreditch has become ‘The Home of the Pop Up.’
About eBay Enterprise
eBay Enterprise is a leading global provider of omnichannel solutions, including Magento open-core technology, retail order management, fulfillment and customer care services and marketing solutions. Our comprehensive and modular solutions enable brands and retailers of all sizes to deliver consistent consumer experiences across digital and physical retail touch points throughout the entire purchase lifecycle by engaging potential customers, converting browsers into buyers and delivering products with speed and quality. Our expertise in commerce and omnichannel solutions provide our clients with the flexibility and control they need to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has major service offices in Austin, Barcelona, London, Los Angeles and New York. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.
PayPal is the faster, safer way to pay and get paid online, via a mobile device and in store. The service gives people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With 132 million active accounts in 193 markets and 26 currencies around the world, PayPal enables global commerce, processing more than 7.7 million payments every day. Because PayPal helps people transact anytime, anywhere and in any way, the company is a driving force behind the growth of mobile commerce and expects to process $20 billion in mobile payments in 2013. PayPal is an eBay (Nasdaq:EBAY) company and contributed 40 percent of eBay Inc.'s revenues in 2012. PayPal is headquartered in San Jose, Calif. and its international headquarters is located in Singapore. More information about the company can be found at www.paypal-media.com.