News Room

Get the latest news from Magento

December 1, 2015

Forrester Research Analyst Joins Magento Commerce

Leading Digital Commerce Analyst Peter Sheldon Joins Management Team

CAMPBELL, Calif. — (Dec. 1, 2015) — Magento Commerce, the leading provider of open omnichannel innovation, today announced that Peter Sheldon has joined the company as head of strategy. Peter joins Magento Commerce from Forrester Research where he served as vice president & principal analyst leading commerce technology research, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce.

“I am very excited to have Peter on board. His deep industry expertise and experience advising global merchants and partners will be a great asset to our passionate ecosystem, from merchants and partners to developers,” said Mark Lenhard, SVP of Strategy and Growth at Magento Commerce.

“Today’s online retailers demand a continuous stream of innovation to enable them to differentiate in a crowded market,” says Sheldon. “As an independent company and with our milestone Magento 2.0 release now live in the hands of our customers, we have an incredible opportunity to disrupt the market. Only Magento’s unique open platform, spanning all facets of commerce from digital to retail and order management, combined with our global community of partners and developers have the scale to deliver innovation at scale. Magento has started the next chapter of our success, with the leadership team, next generation technology, financial backing and, of course, our community in place to challenge the status quo in the commerce technology market.”

Peter brings over 15 years of experience working within an ecosystem of eCommerce technologies. Most recently Peter led Forrester’s syndicated research of enterprise commerce technology suites, including B2C and B2B eCommerce and mCommerce, web content management, omnichannel order management, product information management and subscription billing platforms as well as authoring many leading research reports on omnichannel retail strategy. Prior to Forrester, Peter held both product management and product marketing positions at eCommerce platform vendor Elastic Path. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK.

About Magento Commerce

Trusted by more than 250,000 businesses worldwide, Magento Commerce is the leading provider of open omnichannel innovation to retailers, brands and branded manufacturers across retail B2C and B2B industries. In addition to its flagship open source digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions empowering merchants to successfully integrate digital and physical shopping experiences. With over $50B in gross merchandise volume transacted on the platform annually, Magento Commerce is the dominant provider to the Internet Retailer Top 1000, counting more than double the clients to the next closest competitor, and to the Internet Retailer Hot 100. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at 

View all press releases