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September 26, 2016

Magento Announces Partnership with Adobe to Transform Commerce Experiences

New collaboration allows merchants to deliver a seamless, personalized customer experience across all channels to stay ahead of consumer expectations

Dallas, TX (September 26, 2016) – Today at the Retail’s Digital Summit event, Magento Commerce, the worldwide leader in cloud digital commerce innovation, announced a new partnership with Adobe to jointly enable merchants to design and deliver a consistent, transformative customer experience across all of their commerce channels.

By bringing together the powerful content and personalization capabilities of Adobe Experience Manager with the flexibility of the Magento Digital Commerce suite, merchants will now be able to engage customers in all digital channels and in-store with highly personalized messaging, promotions, and other content and complete and fulfill sales wherever the consumer chooses to engage and buy.

“With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just compete, but lead, on customer experience,” said Mark Lavelle CEO of Magento Commerce. “With this joint solution, merchants now have limitless flexibility and powerful personalization to better differentiate themselves from competitors”

To enable this joint solution, Magento and Adobe have developed a pre-built integration framework allowing Adobe Experience Manager, Adobe Analytics, and Adobe Target to transmit data to and from Magento Digital Commerce and Commerce Order Management. And to deliver the solution to merchants worldwide, Adobe and Magento have trained and enabled an initial set of implementation partners that include Accenture, Arvato, CGI, EPAM, Infield Digital, MRM McCann/Optaros, Perficient, Razorfish, Salmon, Sapient and WebQem.

Leading brewer Anheuser-Busch will serve as the initial customer. “We are looking forward to leveraging the Adobe and Magento integration to improve our ecommerce capabilities for our Merchandise stores. This innovative approach will allow the consumer to shop within the experience and for us to see a more holistic view of the consumer journey,” stated Fued Sadala, VP, Solutions and Procurement at Anheuser-Busch. “Our partners at MRM//McCann were invaluable in our seamless transition to Magento 2.0.”

Key capabilities this partnership will provide B2C and B2B merchants include:

  • Unified Shopping Experiences: Allows transactions anywhere, anytime with integrated fulfillment and customer engagement to the store.
  • Greater Personalization: Enhances the customer journey with rich, personalized experiences between channels (web, mobile, retail store) in a single, cost-effective, scalable platform.
  • Unparalleled Innovation and Business Agility: Provides sales and marketing teams with real-time personalization, insights and analytics while simultaneously testing game-changing innovations to stay ahead of consumer demand.
  • Common Architecture: Single tenancy control gives customers the freedom to create highly differentiated digital brand experiences.

“Adobe and Magento are creating a powerful platform to contextually engage shoppers and deliver the best possible shopping experience across all touch points,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “We are making it possible for the promise of compelling, personalized shopping experiences to become a reality.”

Magento and Adobe will showcase the joint solution during Retail’s Digital Summit ( in the Adobe booth (#7015) and Magento booth (#7023). To schedule a demo and learn more about this powerful new solution, visit


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