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April 11, 2016

Magento Commerce Launches Next-Generation Magento Marketplace

The Largest Commerce-Focused Extension Resource in the World Fuels Innovation and Growth Across the Dynamic Magento Ecosystem

CAMPBELL, Calif.—April 11, 2016—Magento Commerce, the leading provider of open omnichannel innovation, today announced the launch of its next-generation commerce applications marketplace, Magento Marketplace. The official Magento extension store provides merchants with a simplified user experience for easy discovery of curated, high-quality products and services to extend the functionality of their Magento stores and to deliver ever-more-engaging experiences to their customers. Further, the Marketplace offers extension developers access to a large and growing customer base.

The Magento Marketplace introduces a new vetting process that includes a technical, marketing and business value review, which ensures that merchants only buy high quality technologies from the most trusted developers in the Magento ecosystem. Magento curates Marketplace inventory to feature the best technologies Magento has to offer, ensuring a positive experience for merchants, technology partners, solution providers and extension developers.

“Magento has the largest commerce-focused extension marketplace and ecosystem in the world,” said Steve Yankovich, CPO of Magento Commerce. “The new Magento Marketplace represents our continued investment in fueling this innovative commerce ecosystem. We are focused on offering the most value, access to the latest solutions and making the experience better for our community.”

“By building a marketplace that eases and speeds up incremental innovation for merchants, Magento will help our businesses grow,” said Alexander Galtsow, vice president of communications and partnerships at prominent extension developer, aheadworks. “Even though it’s a competitive marketplace, it builds on one of the main strengths of the Magento ecosystem: the relationships and friendships within the community.”

Merchant Benefits

Merchants will enjoy the ability to more quickly discover new products and services to extend the functionality of their Magento stores and deliver value to their customers. The Marketplace showcases curated extensions that have gone through a manual code audit for an even higher level of quality assurance, and new editorial content to highlight new functionality and innovative solutions that are being developed on the Magento platform. In essence, the Magento Marketplace provides a one-stop resource for all things Magento.

Extension Developer, Technology Partner and Solution Provider Benefits       

With Marketplace, developers, solution providers and technology partners can grow their extension business while gaining new opportunities to more quickly deliver innovation and value to their clients. Magento has made a number of changes to increase extension conversion rates by making sure the buying experience is as smooth as possible. Inventory management practices and dynamic content, such as reviews and case studies, prominently showcase developer-built products and services to merchant and agency buyers. Additionally, with new code checks and plagiarism reviews, Marketplace protects developers’ work and increases merchant trust.

Building on the momentum of the recent launch of the company’s next-generation commerce platform, Magento 2.0, the Magento Marketplace takes the role of an app store manager—resulting in lower operational costs for extension developers. Further, the Magento team now provides significant support, including managing payments and checkout, refunds and chargebacks, and marketing and lead generation for all Marketplace transactions.

To access the new Magento Marketplace, please visit


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