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January 19, 2016

Magento Commerce Order Management Elevates Customer Experience, Drives Revenue for Retailers & Brands

Leading Brands Select Solution to Deliver a Best in Class Omnichannel Experience

Campbell, Calif. – (January 19, 2016) – Today, Magento Commerce, the leading provider of open omnichannel innovation, announced the general availability of Magento Commerce Order Management (COM) designed to enable merchants and global brands to optimize online order fulfillment and deliver best in class omnichannel experiences. The solution sits at the core of retail distribution, connecting supply- and demand- side channels, gathering information from each to facilitate choices and optimize the profitability for each individual order.

Magento Commerce Order Management

The platform empowers retailers to effectively manage complex order processes and to sell and fulfill across multiple channels and geographies including stores, drop shippers, multiple warehouses or third-party logistics companies.  The product is a stand-alone, multi-tenant, cloud-based offering that is pre-integrated to Magento’s industry leading Digital Commerce 1.X version as well as the next generation digital commerce platform Magento 2.0 and Magento’s Retail Associate Platform (RAP).  Furthermore, the product integrates with third party webstore platforms such as IBM WebSphere Commerce and Demandware. Magento Commerce Order Management is currently live with several global brands including Brown-Forman, Dyson, iRobot, Tous and others.

Magento Commerce Order Management includes Distributed Order Management, Inventory Management and Store Fulfillment and allows retailers to give customers a seamless order experience across any channel, driving revenue and customer satisfaction. The solution enables merchants to launch business and brands in new markets by minimizing the complexities associated with a multi-region expansion.  Commerce Order Management integrated with the Magento Digital platform is an ideal combination to turn on multiple digital brands and storefronts in new geographies quickly and cost effectively.  All Magento Digital regional sites can then be pre-integrated to a single cloud Commerce Order Management system of record, providing one global system to process orders, manage payment tender complexities, tackle fraud and connect to desired fulfillment locations across the globe.

The Magento Payments and Fraud solution is pre-integrated with COM and removes the complexities merchants face trying to manage convoluted payment regulations, support new local and regional tender types and manage various processor relationships, all of which becomes more challenging as merchants look to expand geographies.  Our unique fraud management leverages Magento’s extensibility framework to enable the vibrant Magento ecosystem to integrate, extend and innovate on top of the COM solution.

“With this release, Magento is putting a firm stake in the ground as a serious omnichannel contender with comprehensive OMS capabilities,” said Peter Sheldon, Head of Strategy at Magento Commerce. “This offering is true to the Magento value proposition of fast time-to-market, superior value and extensible for its global ecosystem to build upon and customize.”

Innovation in Action: Magento COM Powers Jack Daniel’s Old No. 7 Whisky Ecommerce Storefront

Spirits company Brown-Forman recently deployed several Magento Commerce solutions to launch the first global ecommerce storefront for the company’s flagship brand, Jack Daniel’s Old No. 7 Tennessee Whiskey, in the United Kingdom. The group wanted to create a new online and mobile channel and become the world’s leading platform for consumers seeking a premium “spirit” experience, showcasing their premium product family by communicating their brand stories while ensuring the visitor experience leads to conversion. Among the unique experiences Jack Daniel’s delivers to consumers is the opportunity to inscribe a personalized engraving on their bottle purchases.

Brown-Forman selected the Magento solutions for their scalability, ease of use, global capabilities and ease of managing integrations. The company will rely on Magento for future website launches, including Australia in early 2016, which will include the company’s first business-to-business multi-brand website.

"The launch of the Jack Daniel’s store gives us a new route to the consumer and a new platform to tell our authentic brand stories on,” said Ffion Jones, senior brand manager, Brown-Forman.  “This is a great opportunity for us to make our products more accessible to our consumers, a new and a unique way for our consumers to engage more deeply with the Jack Daniel’s brand."

“The omnichannel opportunity is immense and the Magento Commerce Order Management solution provides us with a turnkey offering, tuned to the fast time to market needs of our merchant clients and to extend our expertise across the global Magento ecosystem,” said Brendan Peo, COO at Magento Gold Solution Partner Vaimo.

“Realizing the full promise of omnichannel comes down to flexibility and ease of integration across complex infrastructures,” said Kian Gould, CEO at Magento Gold Solution Partner AOE. “Magento Commerce Order Management extends the flexibility and customizability of the Magento platform to make even the most complex projects doable within aggressive timeframes and strict budgetary requirements.”

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