Award Highlights Magento’s Support of Distinguished Customer Experiences across B2C and B2B Markets
Campbell, CA—March 29, 2017 — Magento, the worldwide leader in cloud digital commerce innovation, has been awarded the Frost & Sullivan 2017 Global Ecommerce Platforms Product Line Strategy Leadership Award. Based on recent analysis of the eCommerce market, the award recognizes Magento’s strategic excellence in building a platform to enable businesses and merchants to deliver distinguished experiences that mirror the differentiation of their brand.
Merchants today must provide seamless experiences across digital and physical stores in order to compete and define their brand. Market leaders are constantly working to keep up with the pace of digital innovation. Commerce platforms must be open and flexible so businesses and retailers can take advantage of new innovation, expanding markets, emerging business models, and they need to have the ability to support multiple brands to drive rapid growth.
As an eCommerce leader, Magento drives innovation for 260,000 merchants across 23 industries, and powers over $100 billion in transactions a year for 51 million shoppers. In Frost & Sullivan’s analysis, Magento outpaced competitors in two key criteria, showcasing Magento’s ability to support customer innovation and customization:
- Product Line Strength – including breadth, scalability and features of the platform.
- Customer Impact – including price and performance value, customer ownership experience and brand equity
Magento sets itself apart through the breadth of its portfolio of capabilities and flexibility to address the full range of customer needs and applications at a variety of price points and functionality levels, according to Frost & Sullivan. Magento has a unique business model that marries leading capabilities in an open platform with a global community of developers, product extension providers and implementation partners.
“To remain competitive in today’s rapidly evolving commerce landscape, businesses need to fully embrace a digital-first strategy that puts the customer at the core.” said Mark Lavelle, CEO of Magento. “At Magento Commerce, we’re continually expanding our product line and world-class ecosystem to help our merchants better compete for today’s always connected, fully empowered customer. Recognition from Frost & Sullivan is a tremendous validation of the success and excellence of the Magento platform.”
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research.
Magento will be recognized at the Excellence in Best Practices Awards Gala, which will be held July 19, 2017 at the Loews Vanderbilt Hotel in Nashville, TN.