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February 21, 2018
Magento Commerce Recognizes Top Community Innovators at MagentoLive Australia

Magento Innovations Lab Surfaces Cutting-Edge Commerce Experiences Including AR, VR and Chatbots

Sydney, Australia - February 22, 2018 — Magento Commerce, the worldwide leader in cloud digital commerce innovation, today announced seven outstanding innovations selected for the Innovations Lab Showcase. Launched in September 2017, Magento designed the program to highlight and recognize innovations that advance Magento merchant digital experiences. These solution partners and merchants were chosen for their ability to drive merchant growth, solve business challenges, and deliver outstanding customer experiences. 

The Magento developer community is one of the largest in the world, with nearly 300,000 participants and growing. In 2017, the Magento community hosted over 215 events globally to network, share ideas and best practices and contribute to Magento Commerce innovation. The success of the first Innovations Lab highlights how Magento’s open platform, coupled with a globally engaged community can enable innovation at a scale like no other.

“The opportunities for our Magento merchants to drive compelling experiences and great relationships are limitless,” said Andrea Ward, CMO at Magento Commerce. “We kicked off the Innovations Lab as a way to highlight the outstanding contributions happening across the global ecosystem, and to showcase how these innovations drive real value to businesses today. The imagination and inventiveness among this group not only benefits their customers, but the Magento community as a whole.”

The top seven innovations are:

  • Virtual Reality by Aigars Pavlovics
    Magento Solution Partner: Scandiweb
    Country Casual Teak’s consumers can now virtually tour the merchant’s showroom.
  • Virtual Try-On by Erfan Imani
    Magento Merchant: SPEQS
    SPEQS created the first real-time Augmented Reality (AR) app for virtually trying on and buying eyewear.
  • Voice Assistant by Chamal Chamikara
    Magento Solution Partner: Netstarter
    “Tappy” reshapes the shopping experience with voice-activated shopping assistance – both online and in-store.
  • Custom Cable Builder by Erik Hansen
    Magento Solution Partner: Classy Llama
    Classy Llama helped ShowMeCables create a Custom Cable Builder that allows their users to build custom cables and obtain a quote in as little as 30 seconds.
  • Visual Designer by Kaushal Shah
    Magento Solution Partner: Perficient Digital
    Perficient Digital partnered with Loom Décor to deploy a remarkable online customer experience with simple online ordering and visualization.
  • Chatbot by Josh Warren, Creatuity
    Magento Solution Partner: Creatuity
    Creatuity created a smart agent that provides live-chat functionality, allowing customers to browse, filter and search for products using their keyboard or voice.
  • Instant Purchase by Josh Warren, Creatuity
    Magento Solution Partner: Creatuity
    Instant Purchase enables merchants to increase conversion rates and repeat purchases by simplifying the checkout process.

“Magento is a powerful platform that allows us to tailor and differentiate our customer experience,” said Erfan Imani, lead developer at SPEQS. “We are always inspired by the ingenuity our Magento team brings to market, and we’re excited to share our own development with the rest of the ecosystem.”

Magento Innovations Lab is an ongoing program and the next submission window for Magento Innovations Lab is February 26 – May 18, 2018. To learn more about the top innovators and see how you can submit your innovation, visit the Magento Innovations Lab online.

About Magento Commerce

Magento Commerce is the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries, with more than $155 billion in gross merchandise volume transacted on the platform annually. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest ecommerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at

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