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April 25, 2012

Magento Enterprise Edition Allows Angry Birds Webshop to Scale with Growing User Base

Magento and AOE media partner to provide a flexible and powerful online shopping system


Las Vegas — April 25, 2012 – Today at the Magento Imagine eCommerce 2012 conference, Magento, a leading eCommerce platform provider and division of X.commerce, Inc., an eBay Inc. (NASDAQ: EBAY) company, announced that it worked with AOE media, a Magento partner system integrator, to successfully meet the commerce needs of Rovio Entertainment Ltd., creators of the popular Angry Birds game. The implementation highlights will be discussed later today in AOE media’s session, "Deployment Pipeline for Magento Enterprise in the Cloud."

Due to Angry Birds’ popularity and high demand, AOE media implemented Magento Enterprise to host and scale in order to accommodate its growing user volume.

"Since the inception of Angry Birds, our brand's explosive growth has led to more than 700 million downloads as of February. To help us, we approached Magento and AOE media for a solution to effectively handle the increase in demand of our webshop," said Niklas Kari, business development director, Rovio. "We are pleased with the variety of tools available on the platform that have allowed us to create a unique and seamless shopping experience for our customers. Having the option to plug and play other capabilities gave us exactly the flexibility we were looking for."

The flexibility of Magento’s platform allowed Rovio to create a fully-scalable solution to address its business needs. Hosting Magento on the Cloud is yet another advantage of Magento’s platform, which enables Rovio to automatically scale to handle several thousand requests per second.

Additionally, Magento’s platform allows for integration with the Shipwire extension, giving Rovio fulfillment services to manage global warehouses automatically, resulting in shipping and cost optimization and an increase in global inventory availability. "We created Magento as a platform specifically to support merchant needs like those of Rovio. We take pride in our powerful and flexible technology and believe that collaborating and partnering with other services and capabilities provides an enhanced customer experience," said Roy Rubin, general manager of Magento and chief product and customer officer of X.commerce.

"We are very excited about the achievements we have made with our auto-scaling infrastructure. This now allows us to serve other clients with unmatched cost-effective scaling solutions for high-traffic Magento platforms. The openness of the Magento platform also allows us to partner with other companies that offer capabilities most beneficial to our customers," said Kian T. Gould, chief executive officer, AOE media. "We are pleased that we were able to meet all the requirements needed by Rovio to attain a flexible webshop with high-performing, flexible Web hosting."

About Rovio 

Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.

About Magento

The Magento eCommerce platform serves more than 100,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (an eBay Inc company).

About AOE media

AOE media is a leading global provider for Open Source-based Portal development, Web Content Management and eCommerce and among the first Magento Enterprise/Gold partners in Europe. With its headquarters in San Francisco and Wiesbaden, Germany, it has handled hundreds of implementations for major global names, such as Cisco Systems, Deutsche Telekom, Sony and Panasonic. Since its founding in 1999, AOE media has developed into an acknowledged specialist for integrated Web-Business solutions, all the while staying true to its principle of only working with leading Open Source technologies. Free software is an essential part of the company philosophy and a key motivator for its more than 100 developers in six locations worldwide.

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