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November 8, 2016

Magento Marketplace Launches Magento 1.x Extensions to Accelerate Merchant and Developer Growth

Commerce-Focused App Store Expands to All Magento Merchants

Campbell, CA (November 8, 2016) – Today Magento Commerce, the worldwide leader in cloud digital commerce innovation, launched updates to its next-generation applications marketplace that extend the Magento ecosystem’s most trusted products and services to all Magento merchants. Magento Marketplace offers a simple user experience for easy discovery of curated, high-quality technologies, and today has added extensions for the Magento 1.x platform. With these updates, Magento Marketplace provides extension developers with access to a larger customer base than ever and the ability to further tailor experiences to modern businesses.

"Magento Marketplace embodies the passion and creativity of our global ecosystem of industry innovators who work tirelessly to continually enhance our platform in a way that none of our competitors can match,” said Bhavin Rawal, Head of Magento Marketplace and Technology Partnerships at Magento Commerce. “With today’s Marketplace updates, it’s now simpler than ever for merchants to continuously innovate and create custom solutions tailored to the precise needs of their business.”

Magento debuted Magento Marketplace in April with a new vetting process to ensure merchants buy the highest quality commerce extensions. Within six months of availability, Magento Marketplace has achieved tenfold growth in sales volume and garnered more than 50,000 merchant users. Over 750 extensions have passed a rigorous technical, marketing and business value review and are currently available in the Marketplace.

With today’s updates, key capabilities of the Magento Marketplace include:

  • Extensions for All Magento Merchants: Best-in-class products and services fuel merchant growth and innovation across all Magento 1.x and Magento 2.x users.
  • Curated Buying Experience: A rigorous vetting process, recommendations and a reviews and ratings system allow merchants to quickly discover high-quality products and services that enrich functionality and customer value.  
  • Developer, Technology Partner and Solution Provider Benefits: Extension developers gain new, cost-effective opportunities to deliver value to an expanded client base. Magento protects developers’ work and promotes conversion rates by streamlining the discovery and purchase process, prominently showcasing extensions to relevant buyers and implementing code checks and plagiarism reviews.
  • Comprehensive Destination for Commerce Applications: Magento Marketplace offers products from leading partners, including Dotmailer, Fastly, Celebros and TaxJar, across categories such as marketing automation, content delivery, site search, taxes and more. Magento Marketplace is the official store for paid and free applications, as well as connectors to third-party SaaS products.

“As the next-generation commerce hub, Magento Marketplace has quickly become the essential catalyst for company growth in an incredibly competitive market. Magento is enabling technology providers like TaxJar to more quickly and openly share their innovations, while equipping merchants to breed customer loyalty with speed and ease,” said Ryan Thomason, Head of Sales, Marketing and Business Development at TaxJar, prominent extension developer and Magento Premier Technology Partner. “Magento Marketplace advances our mission to help merchants eliminate the headache of sales taxes, giving them the freedom to focus less on compliance and more on creating personalized shopping experiences that exceed consumer expectations.”

Extensions for Magento 1.x and Magento 2.x are available in the Magento Marketplace today. For more information, please visit:

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