Frankfurt Airport Sets Its Sights on Becoming Europe's Commerce Hub
LAS VEGAS, NV--(Marketwired - Apr 13, 2016) - Today at its annual Imagine conference, Magento Commerce, the leading provider of open omnichannel innovation, announced that its commerce platform has been adopted by the Fraport Airport Group to power a first-of-its-kind airport omnichannel commerce experience for Frankfurt Airport (FRA) travelers. Airports have become premier retail venues, and as such, empowering traditional omnichannel retail experiences that consumers expect—like buy online or in the air and pick-up, ship or deliver from store—within the unique dynamics of an airport, has become a key business priority.
"With the reality of the digitally empowered consumer, commerce today is about going where the customer is," said Steve Yankovich, chief product officer at Magento Commerce. "This requires an omnichannel approach that spans more than just owned channels like stores, kiosks, online and mobile. Retailers will have to extend their inventory to retail partners and channels they don't directly own. The millions of high value consumers passing through busy airports every day represent a massive commerce opportunity and this project with Fraport and AOE showcases the power of what's possible on the Magento Platform."
Frankfurt Airport is already one of Europe's largest travel hubs, having served 61 million passengers in 2015. With over 300 retail outlets, Frankfurt Airport is also the biggest shopping mall in Germany. Now, it also represents the most technologically advanced commerce experience for travelers in the air and on the ground. With the ability to buy in the air and pick-up on the ground, Frankfurt Airport is bringing fun, excitement and convenience to their travelling customers. And the myriad of food, beverage, luxury and apparel brands that occupy the airport get a new way to attract and delight travellers through a unique digital marketplace.
Keynoting at Imagine 2016, Kai Schmidhuber, SVP of Multichannel at Fraport AG, shared the rationale and best practices behind Frankfurt Airport's successful launch into omnichannel commerce: "Bringing this level of convenience to our customers is a reflection of our commitment to not only stay ahead of the technology curve, but to deliver great travel experiences to all who pass through our airport. With Magento's digital commerce and order management technology, we're able to pioneer a new way of delivering value to our customers and retailers alike."
Working with Magento Gold Solution Partner AOE, Fraport took a phased approach that will eventually have all retailers in the airport represented on the new platform. Leveraging the extensibility that makes the Magento platform so successful, AOE integrated 32 different software components with a focus on high availability through dual data centers and multiple failovers.
"Even the most sophisticated omnichannel retail operation has a fraction of the complexity in terms of logistics, security and regulatory requirements that one of the largest airports in the world has," said Kian Gould, CEO of AOE. "We knew from the start that this project would require the unparalleled flexibility of the Magento eCommerce platform, coupled with the robust Magento Commerce Order Management capabilities to manage the complex order processes and fulfillment across channels and geographies including stores, drop shippers, multiple warehouses or third-party logistics companies."
For more information on shopping with Frankfurt Airport, please visit the Frankfurt Airport website. Visit our Magento Enterprise Edition page to learn more about Magento's flexible, end-to-end commerce suite.