News Room

Get the latest news from Magento

January 10, 2014

New eBay Enterprise and Magento Solution Powers Omnichannel Growth for Mid-Sized Retailers

Unparalleled online customization and retail optimized order management supports scale, growth and the complex needs for omnichannel retailers


KING OF PRUSSIA, Jan. 10, 2014 – eBay Enterprise, an eBay Inc. company, today announced the availability of a combined Magento and eBay Enterprise solution specifically geared towards enabling omnichannel success for mid-sized retailers.  The solution combines the highly flexible, open source front end customization of Magento’s Enterprise Edition, pre-integrated with eBay Enterprise’s modular omnichannel solution suite that includes a retail optimized order management platform comprised of: distributed order management, omnichannel inventory visibility, store-based fulfillment and dropship management. The joint solution also includes modular options from eBay Enterprise’s full suite of marketing and demand generation, fulfillment and customer service capabilities.

The Magento and eBay Enterprise solution leverages existing gateways within Magento Enterprise version 1.13 and provides access to omnichannel enabling capabilities, providing emerging retailers with the same capabilities leveraged by the IR Top 100. With the most flexible front-end solution on the market provided by Magento, and eBay Enterprise’s technology-driven expertise in supporting large scale omnichannel commerce for retail titans, retailers and mid-sized merchants alike can now leverage new technologies while maintaining low total cost of ownership and an accelerated time to market.

“Retailers large and small understand the importance of swift technology enablement as a strategy to win in an increasingly competitive environment,” said Chris Saridakis, president of eBay Enterprise. “By integrating Magento with the eBay Enterprise omnichannel solution suite, new and existing Magento merchants can take advantage of our leadership in large scale retail technologies.”

This industry leading, comprehensive solution fuels omnichannel growth without sacrificing brand identity:

  • The joint solution is available to both new and existing Magento Enterprise customers.
  • By leveraging Magento Enterprise, retailers can experience simplified deployment by eliminating the need for Magento customers to re-architect their existing implementations while activating new order management solutions provided by eBay Enterprise. 
  • The joint solution will be supported by a robust partner program leveraging Magento’s partner and developer network that is specifically aligned to the unique needs of mid-sized retailers.

“As our customers scale beyond $100 million dollars in revenue, flexibility and extensibility of ecommerce technologies become mission-critical to survival and success,” said Roy Rubin, chief operating officer of Magento. “We are excited to announce that new and existing Magento Enterprise Edition customers now have an unprecedented competitive edge in the marketplace with eBay Enterprise’s comprehensive omnichannel and marketing solution suite.”

Alliance Partner Network
eBay Enterprise also revealed intent to create an Alliance Partner network to support greater retailer adoption of Magento and eBay Enterprise implementations. This network will expand upon Magento's current vibrant global network of solution partners and developers, providing a unique opportunity for System Integrators to design and implement omnichannel solutions that support the unique needs of mid-market retailers. eBay Enterprise alliance partners will work directly with retailers to bring their omnichannel vision to life, leveraging the solutions data integration framework for rapid implementation and integration, and deliver seamless experiences today’s connect consumers demand.

“In addition to retailer benefits of increased flexibility and support stemming from integration between Magento and eBay Enterprise, our partners will be able to further differentiate their market strategies by providing unparalleled customization of the Magento storefront combined with the robust eBay Enterprise technology suite,” said Darren Burris, head of worldwide channel sales and alliances at Magento. “We recognize no two retailers are alike and look to empower our partners and developers with the advantages of the new integration with eBay Enterprise to drive commerce innovation and growth for Magento merchants.”

According to Peter Sheldon, a principal analyst serving eBusiness and Channel Strategy professionals at Forrester Research, Inc., “The collaboration between Magento and eBay Enterprise will specifically address the ability of retailers to manage operations and serve customers across retail channels.”* Sheldon stated, “The main benefit will be the ability to simplify technology provider relationships by sourcing both technology and services from a single end-to-end provider that is 100% focused on omnichannel commerce. This will appeal to firms that today struggle to manage a complex set of different technology vendors, consultants, agencies, systems integrators and service providers.”*

According to Sheldon, “The real savings will come from reduced implementation costs as clients are able to leverage pre-built integrations between all the components from eBay Enterprise.”*

About eBay Enterprise

eBay Enterprise is a leading global provider of omnichannel solutions, including commerce technologies, order management, retail operations and marketing services. Our comprehensive and modular solutions enable brands and retailers of all sizes to deliver consistent consumer experiences across digital and physical retail touch points throughout the entire purchase lifecycle by engaging potential customers, converting browsers into buyers and delivering products with speed and quality. Our expertise in commerce and omnichannel solutions provide our clients with the flexibility and control they need to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has major service offices in Austin, Barcelona, London, Los Angeles and New York. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company.  More information can be found at and

*As quoted in December 2013 Internet Retailer article, “Magento offers retailers more services as part of eBay Enterprise.”

Learn more about the combined Magento and eBay Enterprise solution.

Media Contact:
Kelly Henry 
Director, Corporate Communications 
Twitter: @eBayEnterprise

View all press releases