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May 12, 2011

Sweet Tooth Partners with Magento to Provide Customizable and Flexible Loyalty System for eCommerce

LOS ANGELES & WATERLOO, Ontario--(BUSINESS WIRE)--Growing your online business just got easier with the announcement today of Sweet Tooth becoming a Platinum Magento Partner, further extending the ability to bring customizable and flexible loyalty programs to Magento merchants around the world.

"Sweet Tooth enables our merchants to move to the next level in terms of customer engagement and loyalty - focusing in on customer return to store visits, higher conversion and basket size and ultimately a stronger lifetime customer value," says Bob Schwartz, President, Magento. We are excited to welcome Sweet Tooth as a Magento Platinum Partner, and look forward to seeing the positive impact they will have with our merchants in driving customer loyalty."

Sweet Tooth is used by eCommerce leaders around the globe to set up customer loyalty programs within their online store and to reward customer behavior. Available as an extension for Magento, Sweet Tooth is highly customizable, allowing merchants to optimize their rewards programs to best engage their customers. Using Sweet Tooth's custom rule system, merchants can match a subset of products in store by category, SKU or almost any other attribute to specify how they want customers to earn and spend points.

"Sweet Tooth is now deployed in over 1,000 online stores worldwide, with our number of deployments ramping daily," says Jay El-Kaake, CEO, Sweet Tooth. "Moving forward, in partnership with Magento, we'll be expanding our reach into the brick and mortar retail marketplace and point of sale terminals, to provide merchants and their customers with a fully integrated loyalty experience."

Setting up a loyalty program with Sweet Tooth is very easy. Where other loyalty tools force a marketer to adapt their loyalty scheme to the software, as the most customizable solution on the market today, Sweet Tooth tips the playing field with its software easily enabling any loyalty program.

For retailers interested in improving customer loyalty, Magento and Sweet Tooth will be holding a webinar entitled "Improve Customer Loyalty - Increase Sales" on Tuesday, May 17, 2011 at 11:00 AM PDT. Register for the event at

Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce

About Sweet Tooth

Based in Waterloo, ON Sweet Tooth enables merchants to offer unique and effective customer loyalty programs for their customers. As the world's most customizable and flexible software for customer loyalty, Sweet Tooth allows for optimization of any loyalty program to perfectly engage a particular customer base or target market.


Magento Inc.
Phil Robinson, 303-842-1439

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