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Features & Benefits: Extensible by Developers

Embrace what makes your business different. Customize Magento Commerce to create a unique digital experience and bring your commerce vision to life with the flexibility of our platform, global ecosystem of partners, and a vast marketplace of extensions.


Rich APIs
Use the extensive set of web APIs to create new applications, integrate your store with other 3rd party systems (e.g. CRM, ERP), integrate with a 3rd party content management systems, or create javascript widgets in the storefront or the Magento admin panel. Learn more here.

Custom components
Magento consists of the core product code as well as optional components that enhance or replace the core product code. Magento’s architecture allows for enhancements by letting you develop your own component. Learn more here.

Magento Marketplace
Magento Marketplace is the official store for Magento extensions and themes and now includes thousands of extensions that have been tested and vetted by Magento’s extension quality team. Learn more here.

Bundled Extentions
Quickly extend the functionality of your store with 3rd party extensions built right into the Magento application. Benefit from easy access to important functionality with a consistent user experience.

Technical account management
All new Magento customers get dedicated help from a Technical Account Manager (TAMs) who is the primary point of contact at Magento for the technical implementation team – be that an in-house group or a Solution Partner. TAMs assist the implementation team in designing their customization strategy and planning.

Magento Services
Magento Services offers paid engagements to help technical implementation teams get started with customization efforts and get familiarized with the deployment process on Magento Commerce Cloud. The Magento Services team will set the partner up for success by coaching the client through the requirements of developing on Magento Commerce Cloud, and validate the projects’ progress through specific gate checks during critical phases of the implementation.

Magento U
Magento U is simply the fastest, easiest and most credible way for you to get comfortable using the Magento platform. Whether you prefer a structured classroom setting, online training with a certified professional, or prefer learning at your own speed with our on-demand option, Magento provides the training you need to succeed. All of our courses are developed and delivered by Magento experts, giving you unprecedented access to some of the most talented Magento users.

Check out our full Feature List or our detailed user guide.

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