Features & Benefits: Rich Commerce Experiences
Magento Commerce erases the boundaries of what is possible, giving you the power to create bold and unique shopping experiences that will transform your business. Here are some highlighted features. Contact sales to learn more.
Customer Segmentation and Personalization
Create personalized shopping experiences that boost conversion rates by dynamically displaying content, promotions, and pricing to specific customers based on properties such as their location, gender, order history, lifetime purchase value, wish list items, and more. You can also target unknown site visitors based on the products they have viewed or items in their cart.
Dynamic Rule-Based Product Relations
Set automated rules to determine which products to present as up-sells, cross-sells, and related products to each customer segment. Rules are easily administered through a condition-based tool allowing you to effortlessly target product suggestions to increase sales and average order values.
Boost conversion rates for returning shoppers with a new Instant Purchase checkout option. Customers can use previously-stored payment credentials and shipping information to skip checkout steps, making the process faster and easier, especially for mobile shoppers.
Content Staging and Preview
Increase sales and productivity by enabling your business teams to easily create, preview, and schedule a wide range of content updates without involving IT. Preview all changes by date or store view to guarantee a flawless shopper experience and optimize the timing and impact of site updates by managing all changes through a timeline dashboard. Automatically deploy updates at scheduled times for greater efficiency.
Optimize product category pages to drive higher sales by arranging products with a simple drag-and-drop interface or sorting rules that order products by best seller, color, highest margin, or newest addition. Save time by setting rules to automatically assign products to specific categories based on their attributes, such as brand, price, or date created.
Handle large catalogs and easily scale search capacity as queries grow with integrated Elasticsearch technology. Elasticsearch offers suggestions for customer misspellings, support for stop words and attribute weighting, and synonym management to increase relevancy and conversions.
Responsive Design Themes
Quickly create a website optimized for any device by leveraging built-in responsive design reference themes. The responsive themes adapt and adjust how menus, images, checkout and other features are displayed to fit desktop, laptop, tablet, and mobile device screens. Themes are touch-friendly, easily customized, and offer SEO advantages.
Integrated B2B Functionality
Transform your business buyer experience to increase loyalty, reduce costs, and drive new growth. Empower your business customers with the ability create company accounts, set up multiple buyers, and define their specific roles and responsibilities with easy self-service tools. Create custom catalogs and price lists to ensure buyers receive contract terms when purchasing online and offer payments on account to increase sales. Fast, friction-free purchasing with quick order forms, requisition lists, and a streamlined request for quote workflow encourages repeat purchases and long-term customer loyalty.
Powerful Admin Experience
Work efficiently with a modern and intuitive user interface. A dashboard lets you monitor your business with quick access to sales, order, search term and best-selling product data. Enhanced navigation and search make it easy to find information, and management screens can be customized and saved to speed up day-to-day tasks.
There are many other core features in Magento Commerce around promotions and pricing, search engine optimization, site and content management, product/catalog management and browsing, checkout, payments, shipping, order management, customer service, loyalty, customer accounts, global sites, advanced reporting, and layout and theming. Check out our full Feature List or our detailed user guide.