All for One, One for All!: How VF Leverages a White Label Model to Unite Their Brands and Customer


VF Corporation needed a way to quickly, and cost effectively, evolve and grow within Europe to reach new customers and markets. The company owns multiple brands, but each were acting independently. In this session, you’ll learn how VF Corporation simplified their development process and reduced the time needed to roll out new brands and capabilities by using a Magento White Label model.

Speaker: Marco Lanzi, Sr. eCommerce Project Manager, VF Corporation