Webinar

Episode 4: The Anatomy of the Channel-less Customer

About the Webinar

Magento Accelerator Webinar Series

By 2020, customer experience will overtake price and product as the key brand differentiator. Yet, many companies are not ready for that reality.

Magento’s Accelerator Webinar series shows you how to understand your customer’s needs and use them to plan and optimise their buying journey. Unlock your brand’s potential by making full use of the volume, variety and velocity of your touchpoints and customer data to understand each customer’s expectations.

Reaching out to the modern, connected customer means catering to their unique profiles, preferences, wants and needs. Brands have to meet them wherever, whenever and however they choose to engage.

Episode 4: The Anatomy Of the Channel-less Customer

Learn from Magento experts on how to:

  • Use behavioural segmentation to identify patterns and clusters of traits
  • Craft engaging messages that are contextual and relevant
  • Expose a more nuanced audience by using market segmentation tools
  • Discover insights into customers’ psychographic profiles
  • Provide a seamless and consistent journey that will convert customers into fans

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Details

One hour duration

Speakers

Nicholas Kontopoulos

Nicholas Kontopoulos

Regional Head of Marketing, APAC & EMEA at Magento

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