Applying Agile Marketing and Reducing Marketing Waste in This Difficult Business Climate

About the Webinar

Watch this on-demand webinar and learn how to align and execute a nimble marketing strategy in the face of brand new business challenges. Innovation Strategist and Agile Marketing Consultant, Trainer and Facilitator, Cathy Grimes, and Michael Shearer, Head of Digital Marketing at Claravine, discuss Agile Marketing, collaboration, reducing marketing waste/risk, and more. 

Key Take-Aways:

  • Adapting in the face of brand new challenges
  • Tips for reducing wasted marketing spend
  • Applying an Agile Marketing framework and the technologies/processes to use
  • Aligning top down to better ensure marketing success

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25 minute duration


Cathy Grimes

Cathy Grimes

Innovation Strategy and Agile Marketing - consultant / facilitator / trainer Cathy brings innovation and agility to organizations globally, helping them achieve their business goals with her unique, transformative frameworks and processes. She is certified in Agile Marketing, and Leading with Agility. And trained in Design Thinking and Design Sprints. Qualified in wine with an Advanced Level 3 from WSET, wine destinations are her jam, ask her anything!
Michael Shearer

Michael Shearer

Head of Digital Marketing, Claravine Michael has been fortunate to work in the digital field for more than 20 years - with an expansive career in digital marketing, analytics, operations and more. Currently, I'm the Head of Digital Marketing at Claravine. I'm published in MarketingLand, SearchEngineLand, Spin Sucks, Relevance, and more. Earning advanced degrees in Information Systems and Management from Drake University and American Public University has helped develop Michael into a diverse business strategist.