As the digital experience becomes increasingly important to business growth and customer satisfaction, many companies are looking to take their experience from “good” to great to support buyer loyalty and lifetime value.
If you’re looking to create great experiences to drive growth, you’re in good company, according to recent commissioned research by Forrester Consulting. A whopping 86% of B2B organizations surveyed cite ‘increasing overall revenue’ as their top priority initiative over the next year. Leading organizations are prioritizing customer experience to deliver on their revenue growth goals.
Key takeaways include:
- Benchmarks to help you evaluate your eCommerce maturity
- Research-based tips to advance your team’s B2B eCommerce strategy
- Examples of how companies are successfully advancing their digital experiences
- Steps you can take to set your business on the fast track to market leadership
About the guest speaker:
John Bruno is a senior analyst at Forrester, focusing on B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. He is the lead author of Forrester’s 2018 B2B eCommerce Playbook and serves as an advisor to many Fortune 1000 companies. John is widely quoted in major industry publications and frequently speaks at conferences.