Beyond Responsive: Adapting To The New Realities of Progressive Web Apps

Wednesday, April 12, 8:00am PST

Responsive web design has proven itself an effective means to delivering device-specific experiences without the cost and headache of developing native mobile apps. However, today's consumers now have elevated expectations for mobile, with all of the speed and innovative interactions of an app through their mobile browsers. 

Welcome to the era of Progressive Web Apps (PWAs), an evolution of front-end web technologies that will enable merchants to deliver app-like, contextual experiences and revolutionize the mobile shopping experience for their consumers.

Join Magento Frontend Architect James Zetlen, Gorilla Group Executive Creative Director Adam Brown, and Mobify CPO and Co-Founder Peter McLachlan for an exciting discussion on the opportunities and challenges of optimizing mobile experiences for conversion and the role that PWAs can play.

In this webinar you will learn about:

  • The needs and expectations of today’s mobile consumer

  • The opportunities to grow your mobile conversion and revenue

  • What PWAs are and the role they can play in your customer journey

  • PWA best practices you can apply to your business

  • Challenges and mistakes to avoid with PWAs

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