Episode 1: Brand Utility (Part 1 of 2), The Purpose Of Purpose

About the Webinar

Magento Accelerator Webinar Series

By 2020, customer experience will overtake price and product as the key brand differentiator. In an era where opinions are formed fast and people trust word-of-mouth advocacy, creating a great experience is key.

Magento’s new Accelerator Webinar series shows how to understand your customer’s needs and use them to plan and optimise their buying journey. Boost sales with personalised content and provide a seamless shopping experience, whether they are shopping online, by telephone, or in a brick-and-mortar store.

Throughout the series, you will gain insights on companies that have revamped their customer journeys and built valuable brands elevating them above others in the marketplace.

Episode 1: Brand Utility (Part 1 of 2), The Purpose of Purpose

Learn from Magento’s Regional Head of Marketing for APAC & EMEA, Nicholas Kontopoulos, on how to:

  • Clearly articulate what your brand purpose is
  • Deeply understand what customers want to buy and why
  • Create a compelling customer journey
  • Understanding how to reach real people on a 1-to-1 level
  • Enable them to discover a brand through advocacy

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One hour duration


Nicholas Kontopoulos

Nicholas Kontopoulos

Regional Head of Marketing, APAC & EMEA at Magento

Companion Resources

Episode 1: Brand Utility (Part 2 of 2), Bringing Your Brand Purpose to Life

Episode 1: Brand Utility (Part 2 of 2), Bringing Your Brand Purpose to Life

In this second part of the Brand Utility webinar you will learn how define your brand purpose and transform your business with that newfound direction.