Webinar
Episode 2: Brand Utility - Bringing Your Brand Purpose to Life
About the Webinar
Magento Accelerator Webinar Series
By 2020, customer experience will overtake price and product as the key brand differentiator. Yet, many companies are not ready for that reality. Many have a poorly formed idea of what their brand purpose is. They are unable to answer what may appear the simplest of questions:
- What exactly do you do?
- What matters most to you?
- What’s the impact you're trying to make?
Without a clear brand purpose, many companies end up with a disjoined attempt at creating the all-important customer experience. Products and services are received poorly, as a result.
This new Accelerator Webinar series shows how to understand your customer’s needs and use them to plan and optimise their buying journey. Boost sales with personalised content and provide a seamless shopping experience, whether they are shopping online, by phone, or in-store.
Episode 2: Brand Utility – Bringing Your Brand Purpose to Life
Learn from experts from Magento and Thad Cox Studios on how to:
- Ask the right questions to define your brand purpose
- Determine the impact you are trying to make
- Understand what you want to be known for
- Clearly articulate what your brand purpose is
- Transform your business with that newfound direction
Watch Webinar
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About the Webinar
Magento Accelerator Webinar Series
By 2020, customer experience will overtake price and product as the key brand differentiator. Yet, many companies are not ready for that reality. Many have a poorly formed idea of what their brand purpose is. They are unable to answer what may appear the simplest of questions:
- What exactly do you do?
- What matters most to you?
- What’s the impact you're trying to make?
Without a clear brand purpose, many companies end up with a disjoined attempt at creating the all-important customer experience. Products and services are received poorly, as a result.
This new Accelerator Webinar series shows how to understand your customer’s needs and use them to plan and optimise their buying journey. Boost sales with personalised content and provide a seamless shopping experience, whether they are shopping online, by phone, or in-store.
Episode 2: Brand Utility – Bringing Your Brand Purpose to Life
Learn from experts from Magento and Thad Cox Studios on how to:
- Ask the right questions to define your brand purpose
- Determine the impact you are trying to make
- Understand what you want to be known for
- Clearly articulate what your brand purpose is
- Transform your business with that newfound direction
Details
One hour durationSpeakers
Thad Cox
Founder and Creative Director, Thad Cox StudiosCoordinators
Nicholas Kontopoulos
Regional Head of Marketing, APAC & EMEA at MagentoCompanion Resources
Episode 1: Brand Utility - The Purpose Of Purpose
In this first part of the Brand Utility webinar you will learn how to clearly articulate your brand purpose and deeply understand what your customers want to buy and why.
Episode 3: Here Comes the Centennial
Learn from experts from Dentsu Aegis Network and Magento as they dig deeper into the latest research on Centennial Shoppers, done in collaboration with Econsultancy.
Episode 4: The Anatomy of the Channel-less Customer
In this third episode of the Magento Accelerator Webinar series you will learn how to understand your customer’s needs and use them to plan and optimise their buying journey.