Episode 1: Brand Utility (Part 2 of 2), Bringing Your Brand Purpose to Life

About the Webinar

Magento Accelerator Webinar Series

By 2020, customer experience will overtake price and product as the key brand differentiator. Yet, many companies are not ready for that reality. Many have a poorly formed idea of what their brand purpose is. They are unable to answer what may appear the simplest of questions:

  • What exactly do you do?
  • What matters most to you?
  • What’s the impact you're trying to make?

Without a clear brand purpose, many companies end up with a disjoined attempt at creating the all-important customer experience. Products and services are received poorly, as a result.

This new Accelerator Webinar series shows how to understand your customer’s needs and use them to plan and optimise their buying journey. Boost sales with personalised content and provide a seamless shopping experience, whether they are shopping online, by phone, or in-store.

Episode 1: Brand Utility (Part 2 of 2), Bringing Your Brand Purpose to Life

Learn from experts from Magento and Thad Cox Studios on how to:

  • Ask the right questions to define your brand purpose
  • Determine the impact you are trying to make
  • Understand what you want to be known for
  • Clearly articulate what your brand purpose is
  • Transform your business with that newfound direction

Reserve Your Spot

Please fill out the form below to register. If you can't attend the live webinar, you'll receive a recording.

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November 22, 2018, 10:00pm PST
One hour duration


Thad Cox

Thad Cox

Founder and Creative Director, Thad Cox Studios


Nicholas Kontopoulos

Nicholas Kontopoulos

Regional Head of Marketing, APAC & EMEA at Magento

Companion Resources

Episode 1: Brand Utility (Part 1 of 2), The Purpose Of Purpose

Episode 1: Brand Utility (Part 1 of 2), The Purpose Of Purpose

In this first part of the Brand Utility webinar you will learn how to clearly articulate your brand purpose and deeply understand what your customers want to buy and why.