The Coca Cola Direct to Consumer Journey

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Building on the early success of its Share A Coke campaign, Coca-Cola is taking a holistic approach to direct to consumer engagement. Hear from Todd Skidmore on how Coca-Cola extended its global campaign to a personalized digital experience through shareacoke.com and is applying these learnings to a cohesive consumer engagement experience.

Speaker: Todd Skidmore, Sr. Manager, eCommerce, The Coca-Cola Company