Content-Powered Commerce to Go

About the eBook

Reimagining Mobile With Content-Powered Commerce

Delivering content-powered commerce to mobile fashion shoppers

Mobile commerce is the new normal in the fashion and apparel industry. In a survey of 3,500 US consumers, 53 percent reported using a mobile device for their most recent purchase. And in 2019, 84 percent of all online holiday sales were mobile driven. 

Style-conscious consumers love mobile. While digital commerce drives 38.6 percent of all  fashion and apparel sales, the growing popularity of mobile shopping - especially among younger demographics - will push this number even higher.

In this reader-friendly eBook, we outline the best practices for designing and delivering a content-rich mobile experience, with topics including:

  • Traditional Mobile Development
    The pros and cons of responsive web design vs. native apps
  • Progressive Web Apps
    Meet the new technology reimagining mobile user experiences
  • Personalized Product Recommendations
    Creating personalized shopping experiences with machine learning
Content-Powered Commerce to Go

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