Webinar
Creating Beauty in Complex Customer Journeys
About the Webinar
No matter where or how they buy, every purchase provides a key opportunity to cultivate a relationship between you and your customer. With more channels than ever for consumers to discover and engage with your brand, it’s crucial that you capture their interest wherever they shop — and nurture that connection for a lifetime. In this session, you’ll get a behind-the-scenes look at how Tweezerman, a global beauty company, transformed their digital strategy for better customer experiences.
Join us and learn how Tweezerman did the following:
- Designed their digital presence to be a critical path in their customers’ omnichannel journeys
- Put reviews, referrals, and loyalty at their core
- Upgraded and optimized their website for lasting experiences
About the Webinar
No matter where or how they buy, every purchase provides a key opportunity to cultivate a relationship between you and your customer. With more channels than ever for consumers to discover and engage with your brand, it’s crucial that you capture their interest wherever they shop — and nurture that connection for a lifetime. In this session, you’ll get a behind-the-scenes look at how Tweezerman, a global beauty company, transformed their digital strategy for better customer experiences.
Join us and learn how Tweezerman did the following:
- Designed their digital presence to be a critical path in their customers’ omnichannel journeys
- Put reviews, referrals, and loyalty at their core
- Upgraded and optimized their website for lasting experiences
Details
30 Minutes durationSpeakers

Patricia Chen
Global E-Commerce Manager, Tweezerman International Patricia is a strategic professional with a strong background in e-commerce, digital marketing, and customer experience. She is most recently responsible for supporting Zwilling Beauty Group in launching three new Magento sites all within one month. Tricia works closely with the Tweezerman and Zwilling Beauty teams worldwide to build successful data-driven e-commerce strategies.