Today’s consumers expect a personalized shopping journey, and they want to be entertained and inspired along the way. To meet their expectation, you need targeted messaging and visual engagement across every touchpoint. Join Greg Zakowicz from Bronto and Lindsay Moore from Zmags as they share best practices for achieving this hyper engagement, from first touch to final purchase.
In this webinar, you'll learn:
- How to create a highly personalized welcome series using thoughtful segmentation and richly visual email campaigns.
- Ways to entice a smooth transition from inbox to shopping site with entertaining content that makes it easy to buy.
- Strategies for a browse recovery campaign with rich, shoppable content, turning casual shoppers into potential buyers.