16 Inspirational eCommerce Website Designs

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The U.S. alone is expected to have 300 million online shoppers by 2023. Brands looking for opportunity within the rapidly growing eCommerce market need an engaging website experience which meets customers’ expectations and keeps them coming back for more.

Developing an effective eCommerce website design requires some effort, but the return on the investment can be considerable. Simplicity, transparency,  ease-of-use, and ample security will steer your site toward success. To help you get started, take a look at these proven eCommerce website designs which have helped the following brands realize impressive revenue gains.

Discover all the aspects of creating an omnichannel eCommerce experience

16 eCommerce Website Designs to Inspire

These 16 eCommerce websites have been strategically designed to intrigue consumers and allow each brand to adapt their website as purchasing behaviors and trends evolve over time.

Food and Beverage

No matter what type of food or beverage you sell, a great eCommerce website design can help you target more customers and increase revenue.

Neverfail Spring Water

Neverfail Spring Water, which sells natural spring bottled water and other non-alcoholic beverages, is known as “Australia’s #1 Spring Water Cooler Brand.” Neverfail’s updated website launched in 2018 with the goal of meeting the needs of both residential and commercial customers.

Its self-service platform offers a fast and convenient way for individuals to place water orders by simply selecting their product type and setting the delivery frequency. Neverfail also incorporated a water calculator, which provides users with an easy way to calculate the amount of product they need for their business. 

Over half of Neverfail’s customers began to use the self-service platform after it was implemented. And in the three months following the site launch, Neverfail achieved twice as many website sales.

Beer Hawk

Beer Hawk was created in 2012 by two British entrepreneurs with a passion for craft beers and now stocks over 1,000 speciality brews online. The company upgraded its website to increase stability, reduce technical debt, and enable agile marketing. 

Beer Hawk incorporated additional store views and categories which made it possible for customers to search by beer type, country of origin, and brewery, so they could easily find their ideal beverage.There’s also a Beer Hawk subscription service, which allows a beer buyer to curate 12 beers for a customer based on what they enjoy most. 

The results of Beer Hawk’s clever eCommerce design were incredible:

  • 57.8 percent increase in year-on-year revenue  
  • 29.4 percent boost to its online conversion rate  
  • 9.11 percent jump in average order value

Gertrude Hawk Chocolates

Gertrude Hawk Chocolates has been crafting specialty chocolates since 1936. In 2019, the chocolatier realized it needed a way to drive online sales while still catering to its retail, fundraising, and wholesale audiences. In addition to refreshing the look and feel of the website's front end, Gertrude Hawk engaged with partners like ShipperHQ to streamline payment, tax, and shipping options. 

The eCommerce update led to:

  • 33.56 percent more visitors overall  
  • 45 percent more mobile visitors  
  • 97 percent decrease in bounce rate


Other than a house, a car is the biggest purchase most people are likely to make, and so they take the time to get it right. You should approach the design of your eCommerce site with equal care if you’re serious about closing the deal.


Based in England, Unipart is a multinational logistics, supply chain, and manufacturing company. They constructed an eCommerce platform that lets car owners plug in their license plate and location to schedule automotive services, while providing garages with a separate backend to view bookings and accept jobs. The website also allows car owners to use their mobile phones to schedule roadside assistance any time they are in need. 

Unipart’s eCommerce enhancement efforts led to:

  • 40 percent more website traffic
  • 75 percent increase in online orders
  • 50 percent less phone calls and faxes

Fashion, Apparel, and Accessories

If your eCommerce site focuses on fashion, apparel, and accessories, you need an exceptionally designed website to give customers the comfort and confidence they need to make such a personal purchase online. Here are some examples of companies that focused on design and how that focus improved results.


Ever since its debut in 2002, Shoebacca has become a major player in the online footwear market. In late 2017, it revamped its eCommerce site to ensure website scalability could pace ongoing growth. The repurposed site also gave customers the option to purchase footwear on Amazon, Rakuten, and Walmart websites respectively. The enhanced product visibility played a major role in the company's sustained growth, with total sales increasing by 1,400 percent over three years. 

Additional signs of positive growth included:

  • 50 percent increase in average order value
  • 25 percent increase in online sales and traffic


Catbird sells unique and customized jewelry on demand. While the company’s website performed well on desktop devices, it performed poorly for mobile-oriented customers. Catbird updated its site to ensure customers could have full inventory visibility and make frictionless purchases on their mobile devices. Catbird also implemented a wishlist feature and added tools like instant purchase and PayPal Express Checkout to make ordering more convenient. 

The jewelry brand’s new website was a hit with its customer base:

  • Raised mobile conversion rates by 52 percent
  • Grew mobile revenue by 39 percent
  • A 45 percent boost in mobile transactions

Wholesale, Industrial, and Commercial

In order to succeed, businesses in the wholesale, industrial, and commercial industries must look for new ways to attract their customers.

Material Bank

Architects and designers use Material Bank to quickly locate the right building materials from hundreds of manufacturers. The company implemented Searchspring to streamline site search functionality as well as customize display elements which appealed to their B2B audience. The frontend also integrated a customized Angular app which saves its customers hours upon hours of time.

Material Bank’s reimagined mobile platform allowed the company to meet its ambitious launch goals, including:

  • +200 percent Client onboarding target in month 1
  • +350% Vendor sourcing target in month 1
  • Over 10 million data points collected to analyze for key transaction insights

Go Direct Trade

GoDirect Trade by Honeywell is a B2B marketplace for aerospace parts. Its developers built a site with B2B features to create a robust marketplace which supports individual storefronts for its sellers. To supplement this marketplace, GoDirect Trade also implemented Trust Trace, a service which provides reviews and ratings, helping to increase conversion rates. 

After only 10 weeks, Honeywell was ready for takeoff:

  • $1 million in website sales
  • Over $300 million in merchandise uploaded online
  • 2000 registered site users

Rousseau Metal

Rousseau Metal serves B2B customers through innovative, high-quality storage solutions. Thanks to their new website, the company gives clients the chance to request quotes via an online order form. Each request is automatically sent to Rousseau’s ERP system so follow-up can take place. The site also includes the Bay Design configurator, providing clients with an easy way to customize their technicians’ bays.

Using these site upgrades, Rousseau Metal boosted a range of performance metrics:

  • Quote requests increased by 227 percent 
  • A 23 percent boost in page views
  • 27 percent increase in mobile visitors


Since 1964, Transcat has provided testing and measurement tools to customers in various industries, including pharmaceutical, industrial manufacturing, energy, and chemical processing. After initial UX testing, the company redesigned its website navigation to showcase four foundational pillars including calibration services, test equipment, rentals, and brands offered. Transcat’s website was also modified to include easy checkout solutions like PayPal, a store locator tool, and Product Configurator. 

The website overhaul led to increases in several key areas, including:

  • Mobile visits increased by 17 percent 
  • 2.5x more account registrations
  • 13.7 percent increase in site traffic

Home and Garden

Brands in the home and garden sector have a great opportunity to use an eCommerce website to display ther beautiful products.


Founded in Spain by three brothers, Llardo is one of the most prominent porcelain companies in the world. To increase conversion on desktop and mobile devices, they redesigned their website. The company’s new site included an enhanced gallery and product pages as well as integrations with ERP and warehouse systems. Customers were pleased with the new experience while employees were able to eliminate much of the manual work associated with order fulfillment. 

Llardo’s eCommerce update led to business gains including:

  • Increased onsite conversion by 44 percent 
  • Mobile conversions boosted by 28 percent
  • Online revenue increased by 72 percent

Graham & Green

Graham & Green opened its doors in 1974, selling hip furniture, sleek home furnishings, stylish lightings, and more. Once the brand decided to offer made-to-order pieces, it realized the importance of a well-designed eCommerce website. Graham & Green created an impressive product configurer which let customers purchase their own made-to-order sofas online. They streamlined checkout by integrating Braintree for easy payments, created a guest checkout process, added a waiting list for out of stock products, and implemented marketing capture to collect emails.

Graham & Green’s eCommerce initiatives led to big wins, including: 

  • Decreased average page load times by 43.5 percent year-over-year
  • Boosted website conversion rates by 96.46 percent

Originally known as Kitchen Resource Direct, is the largest retailer of manufactured and assembled cabinets in America. As part of its website update, it built the Create-a-Kitchen app to give customers the opportunity to draw their ideal floor plan, select their kitchen palette, choose the appliances, and auto-design their kitchen in 3D. Once they use the app, customers can send their plan to designers to finalize it. is now able to offer its customers:

  • 363,000 SKUs and custom options 
  • A reduction in average checkout time by 8 seconds

Choosing an eCommerce Platform

There are countless eCommerce platforms on the market. Choosing the right one for your situation means taking a variety of factors into consideration. 

Platform Type

While a self-hosted platform is housed on your own infrastructure, a cloud-based platform can be accessed from anywhere. If you go the self-hosted route, you’ll have more control of your data and save money in the long run. 

Another decision is to go with an open source or commercial platform. You can download and run an open source platform for free. However, this will usually require extensive coding knowledge to customize a commerce platform with the necessary features and functionality. 

A commercial eCommerce platform requires you to pay for a license, which may vary in price. Some options ask you to make one-time payments in exchange for unlimited use. Others come with subscription-based pricing models, requiring ongoing payments.

Business Goals

Think about the unique objectives of your business. Maybe you want to transition from brick-and-mortar sales to online sales. Or perhaps, you’re already online but wish to improve your customer experience and reach new audiences. It’s also essential to keep your particular products and services in mind.


Don’t overlook the importance of scalability when you shop around for an eCommerce platform. Your business can evolve to become something very different in one, five, or ten years from now. If you’d like to eventually be able to handle hundreds or thousands of transactions per day, you’ll need a solution that can help you do so. 


In a perfect world, you’d have unlimited funds to spend on an eCommerce platform. Since this is rarely the case, you’ll need to crunch the numbers and see what fits your budget. Consider whether you prefer pay-as-you-go pricing as perhaps a one-time fee is more suitable. Remember, the least expensive option isn’t necessarily the best one.

Features, Tools, and Integrations

When you do research eCommerce platforms, you’ll find some are more robust than others. Make sure you opt for one which includes all of the features, tools, and integrations you need to meet your business goals. The last thing you want to do is end up with a platform which doesn’t accept Venmo and PayPal payments when a seamless checkout is your top priority. 

Discover how to define key requirements for your next eComnerce platform

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17 Inspirational eCommerce Website Designs