Embracing the Value of Direct To Consumer Commerce

About the Webinar

How brands are driving growth by engaging end users directly.

At present, the global retail economy is constrained unlike any time in recent history. Now, traditional wholesale businesses are driving growth by engaging end customers directly via digital channels. However, many brands don’t understand buyer expectations or how to build a consumer-friendly experience.

Join us for Embracing the Value of Direct To Consumer Commerce, on August 25th, at 10:00 a.m. PT and 1:00 p.m. ET. Guest speakers Joe Cicman and Emily Pfeiffer, Senior Analysts with Forrester, will discuss the value potential of a dual wholesale and direct-to-consumer commerce approach with Chris Guerra, Co-CEO of Blue Acorn iCi, and Peter Sheldon, Senior Director Commerce Strategy at Adobe.

  • Learn why B2B wholesalers are actively embracing direct-to-consumer (D2C) retail

  • How eCommerce architecture is evolving alongside hybrid commerce models

  • Growing a consumer-friendly experience for your B2B and D2C audiences

  • Take part in a live Q&A session with the webinars featured speakers

Webinar Registration

Please fill out the form below to listen to this webinar.

Thank you for registering for this webinar. Click the button below to listen.

Listen to webinar


1 hour duration


 Joe Cicman

Joe Cicman

Senior Analyst with Forrester Research Joe Cicman is a Senior Analyst with Forrester Research, helping eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.
Emily Pfeiffer

Emily Pfeiffer

Senior Analyst with Forrester Research Emily is a Senior Analyst with Forrester Research. Emily serves digital business strategy professionals and providers with a focus on the technology that enables commerce. She is an expert in commerce, order management, and drop-shipping technologies. Emily helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them relevant and ready for what's to come.
Chris Guerra

Chris Guerra

co-CEO at Blue Acorn iCi Chris Guerra is the co-CEO at Blue Acorn iCi, a digital customer experience company. Joining the organization in 2012, Chris successfully merged Blue Acorn iCi, BrandShop, iCi Digital, and Mediotype, establishing a new sales infrastructure attracting $50 million in annual revenue. As co-CEO, his responsibilities include integrating the sales and marketing process across four different businesses, participating in client engagements and directing strategy workshops Guerra previously served as the AVP of eCommerce at the BORN Group, helping grow business relationships with luxury brands including Ferragamo and Tag Heuer.
Peter Sheldon

Peter Sheldon

Senior Director of Commerce Strategy at Adobe A well-known industry expert in eCommerce and omnichannel technology, Peter previously held the role of Vice President and Principal Analyst at Forrester Research. He spent five years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.