Experience Driven Commerce: Retail Strategy and Insights for a New Decade

About the Webinar

How Digital Personalization is Helping Create Unified eCommerce Experiences

Join us for Experience Driven Commerce: Retail Strategy and Insights for a New Decade, on March 19th, 10:00 a.m. PT and 1:00 p.m. ET. Featured speakers Brendan Witcher, VP/Principal Analyst with Forrester Research, and John Glasgow, Director of Commerce Strategy, will discuss how leading retail brands are evolving personalization standards using customer data and dynamic content.

  • Hear from Brendan Witcher on the state of experience-driven eCommerce, brand strategies, and key insights for 2020
  • Listen as John Glasgow from Adobe shares use cases demonstrating how Magento Commerce supports unified commerce experiences
  • Participate in a live Q&A session with the speakers


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45 minutes duration


Brendan Witcher

Brendan Witcher

VP/Principal Analyst with Forrester Research Brendan Witcher is a noted authority on market developments and vendors helping deliver today's leading strategies in digital excellence. In his research, Brendan covers consumer-oriented, cross-vertical topics including eCommerce, personalization, omnichannel, CX best practices, engagement strategies, and conversion optimization. In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan’s commentary and insights are frequently sought after by leading industry media outlets including Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.
John Glasgow

John Glasgow

Director of Commerce Strategy for Adobe Commerce Cloud John Glasgow is Director of Commerce Strategy at Adobe, leading strategic initiatives for Adobe Commerce Cloud including product pricing, product integrations, M&A, product capabilities and competitive differentiation. Previously, he worked in technology investment banking on projects ranging from growth/strategy to M&A transactions for leading software companies such as Magento Commerce (Adobe), Salesforce, SnapChat and Intuit. During this time, he advised Magento Commerce on strategy and growth initiatives from 2015 through 2017.