Faster, Better, Smarter Email. Move the ROI Needle.

About the Webinar

Contrary to media hype, email is not dead. 72 percent of consumers claim it to be their preferred method of communication. But email is changing. With overcrowded inboxes, consumers have the power to be much more demanding about what they receive and when.

Skip Fidura, dotmailer Client Services Director, considers lessons learned from years of working with marketers and shares six guiding principles to increase your ROI. Even for that campaign your customers loved. A quick-hitting strategy session for attendees.

Key takeaways:

  • How to send more, but send more intelligently
  • Why you should forget about the size of your database
  • Why you need to re-evaluate your performance metrics


Can't attend the webinar? Register anyway and you'll receive the on demand version.