Analyst Report

Forrester Report: Join the Progressive Web App Movement

About the Analyst Report

Discover the emergent technology enabling next-generation mobile experiences

Consumers are increasingly turning to mobile, creating experiential demands which existing technologies aren’t satisfying. Progressive Web App (PWA) technology offers a solution, combining the discoverability and reach of the web with app-like experiences and engagement.

This new Forrester report highlights:

  • Why mobile web is your most important digital touchpoint
  • Taking your place within the PWA Movement
  • PWA as part of a broader engagement strategy

We believe this report underscores how merchants must focus on evolving technologies which generate long-term business value while introducing functionality which will sustain competitive advantages.

- Peter Sheldon, Senior Director, Commerce Strategy & Growth

Forrester Report

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Companion Resources

Why Progressive Web Apps are the Future of Mobile Shopping
Guide

Why Progressive Web Apps are the Future of Mobile Shopping

We've put together this educational primer to provide an overview of Progressive Web App technology and how it's being positioned to transform the way consumers – and merchants – conduct business through mobile.

Progressive Web Apps Redefine the Mobile Experience
Webinar

Progressive Web Apps Redefine the Mobile Experience

Join our upcoming webinar with Adobe's Peter Sheldon and Google's Chris Sater as they discuss "Redefining the Modern Mobile Experience"