Analyst Report

Forrester Report: Join the Progressive Web App Movement

About the Analyst Report

Discover the emergent technology enabling next-generation mobile experiences

Consumers are increasingly turning to mobile, creating experiential demands which existing technologies aren’t satisfying. Progressive Web App (PWA) technology offers a solution, combining the discoverability and reach of the web with app-like experiences and engagement.

This new Forrester report highlights:

  • Why mobile web is your most important digital touchpoint
  • Taking your place within the PWA Movement
  • PWA as part of a broader engagement strategy

We believe this report underscores how merchants must focus on evolving technologies which generate long-term business value while introducing functionality which will sustain competitive advantages.

- Peter Sheldon, Senior Director, Commerce Strategy & Growth

Forrester Report

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Companion Resources

Progressive Web App Primer for Modernizing Merchants
Guide

Progressive Web App Primer for Modernizing Merchants

PWAs deliver a browser-based, app-like shopping experience proven to streamline mobile performance, attract more shoppers, and open revenue streams.

Progressive Web Apps Redefine the Mobile Experience
Webinar

Progressive Web Apps Redefine the Mobile Experience

Join our upcoming webinar with Adobe's Peter Sheldon and Google's Chris Sater as they discuss "Redefining the Modern Mobile Experience"