Guide

The Four People You Find in Almost Every B2B Sales Cycle

About the Guide

Connecting with key decision makers using content powered commerce

In today’s risk-averse business climate, safety in numbers defines decision making. Currently, more than half of B2B businesses rely on complex buying committees to negotiate purchases.

With more stakeholders to convince than ever, your process of persuasion must be customized to enable easier, faster purchases. Four People You’re Likely to Meet in the B2B Sales Cycle is our new eBook explaining how to create personalized experiences for the key buyer personas you need to impress most.

Learn how to persuade the biggest decision makers with less effort:

  • Helping the primary buyer find the best solution for their needs
  • Presenting the approver with a compelling case for purchase
  • Convincing procurement of maximum value at minimum cost

Treat your B2B buyers to a better purchasing experience. Learn how to use content-powered commerce to enable a streamlined sales cycle today.

The Four People You Find in Almost Every B2B Sales Cycle

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