eBook

The Future Came Early

About the eBook

Looking back at the e-commerce landscape over 2020 it’s as if the entire industry travelled forward in time. The future came early, and there is no turning back. Whatever the “new normal” brings, one thing is clear — whether you are a B2C, B2B, or B2E brand, digital customer experience is what sets you apart from your competitors and ensures long-term viability, so getting it right is business-critical.

In this whitepaper, produced by Internet Retailing in association with Adobe, we explore the impact of the pandemic on retail and examine the key themes and trends the industry is facing. The whitepaper looks at the industry overall and shares stories of five merchants –Seasalt, Country Range, Madison, Outdoor Toys and Poundshop – to give insight into different company types and verticals.

Inside the whitepaper:

  • How the pandemic has impacted customer expectations and buying habits
  • The need for rapid digital acceleration and where to focus
  • Omnichannel: the impact on stores
  • Retailer stories Madison, Poundshop, Country Range, Outdoor Toys, Seasalt
The Future Came Early

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