Goodbye Black Friday, Hello Gray November: Key Insights for the Holidays

About the Webinar

With today's consumers being ever-connected their brand expectations have shifted, especially during the holidays. This evolution has morphed planning for Black Friday and Cyber Monday as the preeminent days into more of a gray November mindset.

Watch guest presenter Greg Zakowicz, Bronto's Senior Commerce Marketing Analyst, as he explains this mindset and how merchants can better plan for the holiday season.

You'll discover:

  • Today's consumer mindset and brand expectations
  • Recent holiday trends and how they impact holiday planning
  • Key lifecycle messages significantly impacted by the holidays

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