Webinar
Episode 3: Here Comes the Centennial
About the Webinar
Magento Accelerator Webinar Series
The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. In Southeast Asia alone, the Centennial population is estimated at over 277 million people!
They are digital natives, with each Centennial having access to an average of five screens including laptops, desktops, smartphones, TVs, and other mobile devices. This makes them an attractive and lucrative segment for online retailers, like yourself.
Episode 3: Here Comes the Centennial – Southeast Asia's New Generation of Shoppers
Learn from experts from Dentsu Aegis Network and Magento as they dig deeper into this latest research, done in collaboration with Econsultancy.
- Learn about the consumers of the future
- Understand their online buying behaviour
- Know the opportunities you should be exploring when engaging with this segment
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Watch WebinarAbout the Webinar
Magento Accelerator Webinar Series
The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. In Southeast Asia alone, the Centennial population is estimated at over 277 million people!
They are digital natives, with each Centennial having access to an average of five screens including laptops, desktops, smartphones, TVs, and other mobile devices. This makes them an attractive and lucrative segment for online retailers, like yourself.
Episode 3: Here Comes the Centennial – Southeast Asia's New Generation of Shoppers
Learn from experts from Dentsu Aegis Network and Magento as they dig deeper into this latest research, done in collaboration with Econsultancy.
- Learn about the consumers of the future
- Understand their online buying behaviour
- Know the opportunities you should be exploring when engaging with this segment
Details
One hour durationSpeakers
Arvind Sethumadhavan
Chief Strategy & Innovation Officer at Dentsu Aegis NetworkCoordinators
Nicholas Kontopoulos
Regional Head of Marketing, APAC & EMEA at MagentoCompanion Resources
Episode 1: Brand Utility - The Purpose Of Purpose
In this first part of the Brand Utility webinar you will learn how to clearly articulate your brand purpose and deeply understand what your customers want to buy and why.
Episode 2: Brand Utility - Bringing Your Brand Purpose to Life
In this second part of the Brand Utility webinar you will learn how define your brand purpose and transform your business with that newfound direction.
Episode 4: The Anatomy of the Channel-less Customer
In this third episode of the Magento Accelerator Webinar series you will learn how to understand your customer’s needs and use them to plan and optimise their buying journey.
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