How Gigster Created an Agile Go-To-Market Plan

About the Webinar

When everyone became a remote worker, Gigster’s marketing organization had to review their design, partner vendors, and delivery capabilities to continue their impact as the market shifted. As they reviewed plans and programs, some would require revision while others could continue due to the structure put in place from their onset. With prudent use of vendors, staffing up and down was already at their fingertips.

Here's what we'll cover in this session:

  • Designing your organization and programs for agility.
  • Creating partner relationships to offer reach — or contraction — when required.
  • Implementing impact-oriented measurement frameworks to depict marketing’s value.

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30 Minutes duration


Jen Dimas

Jen Dimas

CMO, Gigster For more than 20 years, Jen has led marketing at high growth enterprise software companies like Plex, Demandbase, Egnyte, Polycom and Hyperion. At Gigster, Jen engages with our global customers and prospects about the benefits of digital transformation. She also extends and celebrates the Gigster Talent Network and amplifies the Gigster brand.