How to Use Content to Reduce Purchasing Anxiety

Black Friday and Cyber Monday reached record online sales this year. Was your business left out in the dark? Your content could be to blame. Today’s consumers demand immersive and personalized buyer experiences, and they expect these experiences to be painless.

Peter Sheldon, VP of Strategy at Magento Commerce, and Laura Brooks, VP of Commerce at Acquia, share 6 tips for reducing purchase anxiety, captivating new visitors, and converting shoppers into buyers. They also share cutting-edge examples of merchants doing this well.

In this webinar, you'll learn:

  • The content fundamentals to increase sales
  • How to build trust and relationships to influence purchase decisions
  • Alleviate purchasing anxiety with compelling content
  • Real examples of brands putting content to work


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Peter Sheldon, VP of Strategy at Magento Commerce
Laura Brooks, VP of Commerce at Acquia
Combat Purchasing Anxiety

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