How to Use Content to Reduce Purchasing Anxiety

About the Webinar

Black Friday and Cyber Monday reached record online sales this year. Was your business left out in the dark? Your content could be to blame. Today’s consumers demand immersive and personalized buyer experiences, and they expect these experiences to be painless.

Peter Sheldon, VP of Strategy at Magento Commerce, and Laura Brooks, VP of Commerce at Acquia, share 6 tips for reducing purchase anxiety, captivating new visitors, and converting shoppers into buyers. They also share cutting-edge examples of merchants doing this well.

In this webinar, you'll learn:

  • The content fundamentals to increase sales
  • How to build trust and relationships to influence purchase decisions
  • Alleviate purchasing anxiety with compelling content
  • Real examples of brands putting content to work

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Peter Sheldon

Peter Sheldon

Senior Director of Commerce Strategy at Adobe A well-known industry expert in eCommerce and omnichannel technology, Peter previously held the role of Vice President and Principal Analyst at Forrester Research. He spent five years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.
Laura Brooks

Laura Brooks

VP of Commerce, Acquia