White Paper

LISTEN: A MAGENTO ‘MEANINGFUL CX’ SERIES (Asia Pacific Paper)

About the White Paper

Something for Something

Brand Utility: Listening To Customer Feedback, Responding With Better Experiences

Overwhelmed by a never-ending barrage of marketing messages, too much choice often paralyses consumers into indecision. The question is then, how can we as businesses ease this anxiety and make their lives easier?

To answer this and much more, Magento commissioned a research study with YouGov in 2019. Over 7,434 respondents from across the Asia Pacific (APAC) region were asked to share the factors that affected their online retailer preferences, and also their viewpoints on data sharing and new technologies.

The resulting Magento Commerce report, Something for Something, examines how brand utility affects consumer perceptions across APAC.

In it you will learn:

  • How to shift focus from products and commodities to services and experiences
  •  Why delivering a mobile-friendly shopping platform is essential
  •  What consumers think about AI and why you need it in your business
  •  Why listening to your customers is so important to businesses, and so much more
Listening To Customer Feedback, Responding With Better Experiences

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