Merchandising in the Age of Personalization – Featuring St. John Knits

About the Webinar

Pairing AI-powered personalization with your merchandising goals

Watch our on-demand webinar: "Merchandising in the Age of Personalization" – spotlighting St. John Knits. Featured speakers Bienca Yang, VP of eCommerce at St. John Knits, and Rory Gilmore, Head of Customer Experience for Nosto, discuss how aligning personalization strategies and merchandising goals has driven the growth of this luxury women’s fashion brand.

In this on-demand webinar you will:

  • Hear the story of how St. John Knits used a tandem personalization and merchandising approach to shape their customer experience
  • Learn about Category Merchandising Personalization
  • Assess your brand's approach to personalization and identify areas of your website where merchandise control matters most
  • Discover how to transform your category page into a dedicated revenue driver

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54 minutes duration