Slendertone uses email marketing to keep customers focused on the prize

About the Guide

Slendertone is a world leader in providing products that improve muscle tone and body shape. With 50 years’ experience behind it, Slendertone was the first company to produce an Electro-Muscle Stimulation toning belt cleared for market by the US Food and Drug Administration (FDA), and has gone on to sell over 6.1 million products worldwide.

The Slendertone product portfolio is sold through distributers globally and online through multiple Magento-powered storefronts. With a growing presence in 10 countries, Slendertone employed Vaimo as a solution provider and dotmailer as a technology provider to support its global online growth strategy.

With the explosion of wearable devices, Slendertone saw an opportunity to expand their product portfolio and to develop a clever way to keep customers engaged after they purchased. To do this, Slendertone created an app-driven wearable body toning belt and a robust email campaign to keep customers focused, and they saw a double-digit increase in engagement.

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