Magento Resource Library

Product Demo: Business-to-Business

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By running your B2B and B2C storefronts on one Magento instance, you can leverage the same responsive, mobile-first design and branding across your entire customer base, enabling you to get to market faster, and without the headaches and costs of managing multiple instances or solutions.

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Magento offers powerful tools to create and personalize buyer experiences, including the ability to assign custom catalogs and price lists to companies. This ensures that buyers always receive contract pricing when purchasing online.

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Magento Commerce supports customer quoting and price negotiations with a streamlined request for quote workflow that can be entirely managed within Magento or via external systems using APIs.

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B2B buyers get their jobs done faster with Magento Commerce by entering multiple SKUs or uploading a CSV file to quickly submit orders, creating requisition lists of frequently-purchased products, and reordering previous orders with just a few clicks.

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Extending credit is a great way to encourage higher spending and build loyalty. Magento’s Payment on Account feature enables you to extend credit to companies, track credit balances, and easily integrate with ERP or other backend systems to fit into your existing commerce stack.

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Magento offers out-of-the-box support for company accounts with multiple buyers in varying organizational structures.