Three B2B Companies Balance the B2C Equation

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Decades-old manufacturers with wholesale customers are embracing a new B2C eCommerce model with Magento. But the transition to a direct sales model can be bumpy, and having a comprehensive strategic plan is vital.This session will examine evolving strategies for B2C sales with Magento using case studies from Pentair Aquatic Eco-Systems, Title Boxing and Pelle Pelle. Using native and custom features in Magento, these established merchants are continually seeking balance between the B2B and B2C worlds.

Speakers: Andrea Evans, Director of Project Management & Magento Certified Solution Specialist, Human Element | Sean Phaler, Manager of Digital Innovation, Pentair | Dree Ziegler, Director of Marketing & Magento Certified Solution Specialist, Human Element