Webinar

Unlocking the Full Potential of B2B Email Marketing Automation

About the Webinar

With 62% of B2B marketing leaders reporting that improving marketing returns on investment is a critical priority for 2018, email marketing automation is made for B2B. A top-notch email service provider (ESP) offers a scalable, cost-effective method to guide customers through every stage of the complex buying process, provides a data-driven aid to capturing, scoring and nurturing leads, and helps businesses retain customers with timely, relevant messaging.

Join Gavin Laugenie, Digital Strategist at dotmailer, who will share how B2B marketers are gearing up to maximize on their ROI for email marketing automation.

During this webinar, you'll learn top email marketing strategies to:

  • Re-engage and win customers
  • Use promotions effectively
  • Recapture missed opportunities
  • Upsell and cross-sell

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Details

One hour duration

Speakers

Gavin Laugenie

Gavin Laugenie

Digital Strategist, dotmailer

Coordinators

Joy Daniels

Joy Daniels

Head of Global Technology Partner Marketing, Magento

Companion Resources

Unlocking the Full Potential of B2B Email Marketing Automation
Guide

Unlocking the Full Potential of B2B Email Marketing Automation

Get convincing insight into marketing automation adoption, learn key automation programs you could be using and see real examples of B2B email campaigns that drove results.