Guide

Unwrapping the Gift of Giving

About the Guide

The busiest time of the year for digital merchants is fast approaching and this holiday season will be unlike any other.



This year saw a dramatic shift towards digital commerce. U.S. consumers will spend $709.78 billion on eCommerce in 2020, an increase of 18 percent. Conversely, brick-and-mortar retail spending is expected to decrease 14 percent to $4.184 trillion*.

Reimagine your eCommerce approach this holiday season with Unwrapping the Gift of Giving. Featuring expert advice from top Adobe partners, this guide explores six gifts merchants can give to their customers this year including:

  • Ethical Commerce: Growing consumer loyalty by demonstrating ethical business practices
  • Recreating the In-Store Experience: Creating personal and authentic shopping experiences online
  • Memorable Mobile Experiences: Best practices to inspire mobile customers all the way to checkout

*US Ecommerce 2020

Unwrapping the Gift of Giving

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