Magento APAC faq

Frequently
asked
questions

eCommerce is short for electronic commerce: the buying and selling of goods and services online, as well as electronic transactions. It includes businesses selling to other businesses (B2B), businesses selling directly to customers (B2C) as well as businesses selling to both (hybrid).

With eCommerce, organisations can sell to new consumers and expand into other countries more efficiently compared to traditional bricks-n-mortar trading.

eCommerce encompasses all aspects of business commerce online, including mobile commerce, website marketing, marketing automation, payment and transfer of funds, supply chain management, inventory management systems, data collection and more. With Magento Commerce, we can help you set up your brand’s online stores with the above functionality and connect your business with popular marketplaces.

Find out more about how eCommerce works for B2B business

Find out more about how eCommerce works for B2C business


Magento is an omnichannel eCommerce solution designed for all types of business, no matter their size. We serve small businesses to global enterprises. With Magento, you can create a unique eCommerce webstore, customise it to meet your specific business needs and customer journey, integrated with your internal systems. Over 315K developers and partners work with Magento, so your business has the support of a vast, global ecosystem to facilitate your eCommerce strategy.


The wholesaler network is vast and varied. Start by looking at the most popular marketplaces in your region or target market. Is Amazon the big player in your market? Or are you better off with Alibaba?

Do your research and understand what products are popular – and why. Understand what needs they’re solving for customers and what about them makes them popular. It might come down to price, or it might serve a niche need.

Identify partners that are reputable wholesalers. They don't need to be big and powerful, especially if your product is unique. Still, they need to show their ability to deliver an excellent product as promised, on time and to spec.

Next, diagnose how you’ll fulfil your orders. Will you do all the heavy-lifting by managing all aspects of order-fulfilment? Or will you choose a supplier who takes on the storage, packaging, shipping and delivery of products as well (i.e. dropshipping)? There’s also the option of using a third-party fulfilment provider, like Amazon.

Finally, reach out directly to your providers. Ask for sample products and thoroughly review and negotiate how orders will be fulfilled. The final step before starting is to ensure you bargain down the price as much as possible.

Need more information?


  1. Identify how to bring customers to your business. You need a comprehensive content strategy that attracts customers using a mix of organic and paid media. Be ready and willing to spend both money and resources to attract customers to your business through channels such as display advertising, search marketing, social media, and email.
  2. Implement an omnichannel strategy. To bring customers, you need to know where and how they want to interact with your business. You need to tap into every possible touchpoint. An omnichannel approach delivers data that tracks your customer's purchasing process across all the channels you employ, giving you a complete view of your customers and their purchase habits.
  3. Don’t forget mobile. Your B2B website needs to be able to provide the information your customers seek across all devices (mobile, desktop, and tablet). If there are any discrepancies between experiences, potential customers may move onto a competitor’s site instead.
  4. Chatbots are your friend. They can help you upsell or cross-promote products, and more importantly, they can respond to your visitor's questions or concerns all day, every day.
  5. Personalise the buying and selling experience. This isn't just for B2C consumers. It should be at the core of B2B eCommerce as well. B2B operations have a long history of offline relationship building. In the digital landscape, a business must bring a personalised approach to its customers online to remain relevant. An excellent customised eCommerce website will provide the customer with a unique and personal relationship with your business, beyond the transaction.
  6. Ensure you have a strong SEO strategy. Without an implemented SEO strategy, the odds are that you'll miss out on search queries, as well as lose existing customers to more optimised competitors.  If your site and content use a strong SEO strategy, your business will show up more often.
  7. Build relationships with content. Paired with a comprehensive SEO plan, content marketing is a great way to forge relationships with potential customers. Use content to become a visible expert in your specialised field. Sharing current trends, tips, and industry-related news or current promotions will keep your customers engaged and educated about your product. These interactions can help drive traffic to your site and build trust with your audience.

Dropshipping is when a wholesaler fulfils an order and also ships products directly to your customer, so you don’t need to keep inventory of goods on hand. This retail technique is a popular and crucial part of many growing online businesses. It reduces problems associated with ordering inventory in advance and transporting those goods to your customer. Instead, you just have the wholesaler ship the item with a customised label and invoice.

Dropshipping offers the benefit of reducing the hassles and costs associated with inventory. When you work with a dropshipper, you don’t need a large amount of capital to get your online store running. Because of these benefits, many online retailers have already taken advantage of this service. On the downside, your competitors may be using the same dropshipper, making it harder to distinguish your online shop from others also offering a wide variety of products.

Learn more


Magento Commerce offers the support of a global ecosystem of merchants, partners, and developers, who can bring your commerce vision to life and provide eCommerce solutions for every need. Through extensions, you can add dropshipping to your business or develop a customised solution. Magento Marketplace offers a number of extensions to facilitate dropshipping, including multi-vendor dropshipping. The open-source nature of Magento Commerce means that a customised solution can also be adapted based on your specific needs.

Learn more


Magento Commerce offers the support of a global ecosystem of merchants, partners, and developers, who will bring your commerce vision to life and provide eCommerce solutions for every need. Magento Marketplace offers extensions to facilitate shipping using, DHL, part of the world’s leading postal and logistics company. The extension is designed as a solution for parcel shipping with DHL Parcel.  With it you can manually and automatically generate labels, add delivery options and choose preferred services.

Learn more


Magento Commerce offers intuitive website building through Page Builder. Page Builder provides powerful content creation tools to create best-in-class shopping experiences without limitations or the need for developer support. 

With Page Builder, you can create pages using a drag-and-drop content management interface. You don't need to employ developers to update or manage content. Editing and changes can be made with in-line editing, previewed and scheduled for publishing. It's flexible too: you can customise and create page designs that match your company branding, without needing to code.

Learn more


Our Magento Partner directory is the go-to source for finding the right solution or technology partner to help your business. 

Find a partner now


CRM (customer relationship management) is a software or platform that helps your company manage business relationships and activities you have done with each customer. It keeps all your information in one place where it can help you track, strategise and manage leads, sales and accounts. It also helps automate tasks.

Integrating your CRM to your eCommerce helps drive more business and fortifies repeat business if done well. With CRM and eCommerce together, you can build a deeper connection with customers, improve customer service, and more. How? Through the sharing of data between your CRM system and eCommerce, which helps you better understand your customers, their journey and behaviours.

Find a partner to integrate Magento to your CRM today.


How do I find wholesale suppliers for my online store?

The wholesaler network is vast and varied. Start by looking at the most popular marketplaces in your region or target market. Is Amazon the big player in your market? Or are you better off with Alibaba?

Do your research and understand what products are popular – and why. Understand what needs they’re solving for customers and what about them makes them popular. It might come down to price, or it might serve a niche need.

Identify partners that are reputable wholesalers. They don't need to be big and powerful, especially if your product is unique. Still, they need to show their ability to deliver an excellent product as promised, on time and to spec.

Next, diagnose how you’ll fulfil your orders. Will you do all the heavy-lifting by managing all aspects of order-fulfilment? Or will you choose a supplier who takes on the storage, packaging, shipping and delivery of products as well (i.e. dropshipping)? There’s also the option of using a third-party fulfilment provider, like Amazon.

Finally, reach out directly to your providers. Ask for sample products and thoroughly review and negotiate how orders will be fulfilled. The final step before starting is to ensure you bargain down the price as much as possible.

Need more information?


How do I grow my online B2B business?

  1. Identify how to bring customers to your business. You need a comprehensive content strategy that attracts customers using a mix of organic and paid media. Be ready and willing to spend both money and resources to attract customers to your business through channels such as display advertising, search marketing, social media, and email.
  2. Implement an omnichannel strategy. To bring customers, you need to know where and how they want to interact with your business. You need to tap into every possible touchpoint.  An omnichannel approach delivers data that tracks your customer's purchasing process across all the channels you employ, giving you a complete view of your customers and their purchase habits. 
  3. Don’t forget mobile. Your B2B website needs to be able to provide the information your customers seek across all devices (mobile, desktop, and tablet). If there are any discrepancies between experiences, potential customers may move onto a competitor’s site instead. 
  4. Chatbots are your friend. They can help you upsell or cross-promote products, and more importantly, they can respond to your visitor's questions or concerns all day, every day. 
  5. Personalise the buying and selling experience. This isn't just for B2C consumers. It should be at the core of B2B eCommerce as well. B2B operations have a long history of offline relationship building. In the digital landscape, a business must bring a personalised approach to its customers online to remain relevant. An excellent customised eCommerce website will provide the customer with a unique and personal relationship with your business, beyond the transaction.
  6. Ensure you have a strong SEO strategy. Without an implemented SEO strategy, the odds are that you'll miss out on search queries, as well as lose existing customers to more optimised competitors.  If your site and content use a strong SEO strategy, your business will show up more often. 
  7. Build relationships with content. Paired with a comprehensive SEO plan, content marketing is a great way to forge relationships with potential customers. Use content to become a visible expert in your specialised field. Sharing current trends, tips, and industry-related news or current promotions will keep your customers engaged and educated about your product. These interactions can help drive traffic to your site and build trust with your audience.

What is Magento Commerce?

Magento is an omnichannel eCommerce solution designed for all types of business, no matter their size. We serve small businesses to global enterprises. With Magento, you can create a unique eCommerce webstore, customise it to meet your specific business needs and customer journey, integrated with your internal systems. Over 315K developers and partners work with Magento, so your business has the support of a vast, global ecosystem to facilitate your eCommerce strategy.


What is drop shipping?

Dropshipping is when a wholesaler fulfils an order and also ships products directly to your customer, so you don’t need to keep inventory of goods on hand. This retail technique is a popular and crucial part of many growing online businesses. It reduces problems associated with ordering inventory in advance and transporting those goods to your customer. Instead, you just have the wholesaler ship the item with a customised label and invoice.

Dropshipping offers the benefit of reducing the hassles and costs associated with inventory. When you work with a dropshipper, you don’t need a large amount of capital to get your online store running. Because of these benefits, many online retailers have already taken advantage of this service. On the downside, your competitors may be using the same dropshipper, making it harder to distinguish your online shop from others also offering a wide variety of products.

Learn more


How does dropshipping work on Magento?

Magento Commerce offers the support of a global ecosystem of merchants, partners, and developers, who can bring your commerce vision to life and provide eCommerce solutions for every need. Through extensions, you can add dropshipping to your business or develop a customised solution. Magento Marketplace offers a number of extensions to facilitate dropshipping, including multi-vendor dropshipping. The open-source nature of Magento Commerce means that a customised solution can also be adapted based on your specific needs.


I’m looking for an extension for DHL eCommerce.

Magento Commerce offers the support of a global ecosystem of merchants, partners, and developers, who will bring your commerce vision to life and provide eCommerce solutions for every need. Magento Marketplace offers extensions to facilitate shipping using, DHL, part of the world’s leading postal and logistics company. The extension is designed as a solution for parcel shipping with DHL Parcel.  With it you can manually and automatically generate labels, add delivery options and choose preferred services.

Learn more


I’m looking for an eCommerce website builder.

Magento Commerce offers intuitive website building through Page Builder. Page Builder provides powerful content creation tools to create best-in-class shopping experiences without limitations or the need for developer support. 

With Page Builder, you can create pages using a drag-and-drop content management interface. You don't need to employ developers to update or manage content. Editing and changes can be made with in-line editing, previewed and scheduled for publishing. It's flexible too: you can customise and create page designs that match your company branding, without needing to code.

Learn more


What are my choices for eCommerce web hosting?

Our Magento Partner directory is the go-to source for finding the right solution or technology partner to help your business. 

Find a partner now


What are the benefits of connecting my CRM to my eCommerce website?

CRM (customer relationship management) is a software or platform that helps your company manage business relationships and activities you have done with each customer. It keeps all your information in one place where it can help you track, strategise and manage leads, sales and accounts. It also helps automate tasks.

Integrating your CRM to your eCommerce helps drive more business and fortifies repeat business if done well. With CRM and eCommerce together, you can build a deeper connection with customers, improve customer service, and more. How? Through the sharing of data between your CRM system and eCommerce, which helps you better understand your customers, their journey and behaviours.

 Find a partner to integrate Magento to your CRM today.