Did you know that 93 percent of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors? In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C. And if you can’t meet these demands, your competitors will.
Why Magento for B2B?
Ready for Business
Magento Commerce includes everything you need to manage B2B eCommerce sites for multiple brands, channel partners, or key accounts. Your customers can self-manage their company accounts and set up multiple tiers of buyers with specific roles and permissions. They can also track quotes, view detailed order histories, and manage their credit online, reducing the need to call you for support.
Custom Catalogs and Pricing
Personalize your online experience with the ability to assign custom catalogs and price lists to customers and target content and promotion to specific segments. Customize payment options to maximize sales and convenience with support for payments on account, credit cards and alternative payment methods.
Smart Order and Inventory Management
Improve operations with a single solution for managing orders from all sales channels. Provide customers with accurate, real-time inventory from across your supply chain and use automated business rules to optimize your fulfillment costs and delivery times.
Boost sales with fast and convenient purchasing options. Buyers can quickly place orders online by entering SKUs, uploading CSV files, or choosing items from pre-set requisition lists. Your sales team can assist customers by creating orders on their behalf and can quickly respond to online quote requests with a full set of quote management tools.
Engaging Experiences on All Devices
Business buying happens on the go. Create engaging, mobile-optimized experiences to empower your customers and sales staff to place orders on any device, at any time. And, increase sales with B2C-tested merchandising, content management, and promotional capabilities that differentiate your brand and make products stand out.
Effortless Management and Integration
As a leader in cloud commerce, Magento delivers reliable, high-performance experiences without expensive capital costs and maintenance fees. Integrating with your existing backend systems is also easy with robust APIs and off-the-shelf extensions that speed your time to market.
Built-in B2B Features
Streamline Quote Management & Price Negotiation
Magento Commerce supports customer quoting and price negotiations with a streamlined request for quote workflow that can be entirely managed within Magento or via external systems using APIs. Magento’s advanced workflow helps improve quote responsiveness and ultimately leads to higher conversion rates.
Magento Products Power B2B
Discover the power to create unique, limitless, and engaging shopping experiences while offering the security, performance, and low TCO benefits of cloud services. Enjoy rich, out-of-the-box features, an unlimited ability to customize, and seamless third-party integrations with Magento Commerce.
Magento Order Management
Bridge the online and in-store gap and drive seamless customer experiences with an order fulfillment system that enables flexible, convenient, and cost-efficient delivery. Extend your commerce platform with Magento Order Management.
Magento Business Intelligence
Get the insights you need to take action with Magento Business Intelligence (BI). Analyze your top customers, products, and promotions to find new growth opportunities. Share insights across your organization with just a few clicks.
“The goal was to find a platform that had a large community of resources to draw from, was capable of enterprise-level order volumes, was backed by a leadership team with a solid industry reputation and a passion for driving innovation, that could be integrated cost effectively. Magento matched all of these criteria.”Paul McCluskey Director of eCommerce, Watsco