B2B eCommerce

Market dynamics are constantly evolving, and manufacturers, wholesalers and distributors need more than a B2B or B2C strategy. You need a flexible and intelligent solution we like to call Business to Everyone (B2E) to seize opportunities with up-and-coming channels and business models to meet the high demands of your buyers.

B2B and B2C: Experience the Hybrid Power of Adobe Commerce

Experience our interactive product simulation and learn how we set the standard for hybrid eCommerce.

Why Adobe Commerce for B2B?

  • Company accounts with multiple buyers in tiered organizational structures.
  • Self-service tools to manage buyer roles and permissions.
  • Full order, quote, and invoice tracking for buyers across the company.
  • Automated order approval process based on rules set by each company.
  • Online sign up for new company accounts.
  • Quick order forms and list uploads for buyers who know exactly what they want.
  • Saved shopping lists to make repeat purchasing even easier.
  • Fast reordering from previous orders with just a couple of clicks.
  • Seller-assisted shopping for sales reps to place orders for customers or troubleshoot issues.
  • Seamless request-for-quote process for online deal negotiations.
  • Punchout support using partner extensions to serve customers buying from eProcurement systems.
  • Customer-specific catalogs and pricing to reflect negotiated contracts.
  • Multi-site support to tailor experiences for different brands, audiences, channel partners, or geographies.
  • Targeted content and promotions that personalize each visit and boost conversion.
  • Drag-and-drop merchandising and content tools to create compelling sites without the help of IT.
  • Flexible fulfillment with support for shipping and in-branch pickup.
  • Online chat to provide real-time support as buyers research their purchases.
  • Best-in-class B2B and B2C commerce in one platform to serve any audience.
  • Mobile-optimized sites to enable field-based sales and purchasing.
  • Amazon channel management for seamless selling on the world’s largest marketplace.
  • Flexible selling models with built-in support for digital goods, services, and warranties, and extensions for subscriptions and marketplaces.
  • Business intelligence tools and reports to surface insights for faster growth.
  • Powerful APIs to share pricing, product, customer, shipping, and other data with existing business systems.
  • 1000s of off-the-shelf extensions to meet any business requirement.
  • Cloud-based to support extensive product catalogs, large orders, and high-traffic sites.


3 Benefits of Delivering Unified Commerce

It can be challenging to continuously deliver delightful and meaningful experiences. Download this eBook to learn best practice insights to help you to creatively keep customers engaged.

Watch our B2B videos

Streamline Quote Management & Price Negotiation

Streamline Quote Management & Price Negotiation

Adobe Commerce supports customer quoting and price negotiations with a streamlined request for quote workflow that can be entirely managed within Magento or via external systems using APIs.
Manage Buying Roles and Complex Organizational Structures

Manage Buying Roles and Complex Organizational Structures

Adobe Commerce offers out-of-the-box support for company accounts with multiple buyers in varying organizational structures.
Simplify Your B2B and B2C Store Management on One Magento Instance

Simplify Your B2B and B2C Store Management on One Magento Instance

By running your B2B and B2C storefronts on one Adobe Commerce instance, you can leverage the same responsive, mobile-first design and branding across your entire customer base.
Forrester named Adobe a Leader in their B2C Q2 report this year

Forrester names Adobe a Leader in their B2B and B2C reports this year.

If you're ready to choose a commerce solution for your business, Forrester offers thorough insights into all the areas where we think Adobe (Magento) shines so your business can too.

Read the B2B Report      Read the B2C Report

The goal was to find a platform that had a large community of resources to draw from, was capable of enterprise-level order volumes, was backed by a leadership team with a solid industry reputation and a passion for driving innovation, that could be integrated cost effectively. Magento matched all of these criteria.

Paul McCluskey Director of eCommerce, Watsco

Ready to get started?

To learn how you can make the most of Adobe Commerce, request a personal consultation.